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Podcasting Made Simple

6 Steps to a Podcast CTA That Converts | Luis & Fonzi Camejo

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5671 Ratings

🗓️ 29 July 2025

⏱️ 35 minutes

🧾️ Download transcript

Summary

Both podcast hosts and guests struggle to get listeners to take action after listening to episodes. This is because the call to action (CTA) is often unclear, scattered, or too complex. In this episode, Alex Sanfilippo along with Luis and Fonzi Camejo share a 6-step framework to help podcast hosts and podcast guests create focused, compelling calls to action that actually get results. Get ready to simplify your message, guide your listeners, and turn listeners' attention into action! MORE FRO...

Transcript

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0:00.0

You're listening to Podcasting Made Simple. Hey, Alex Sanfilippo here. Welcome back to podcasting Made Simple. I am so excited today to be joined by two of my close personal friends that actually met through podcasting, but we've become really close. I really love these guys. I got Luis and Fonzie here. Fellas, welcome. Hey. I got a little confused because you said Luis looking at me and then you said Fonsie

0:22.4

and you looked at my brother.

0:23.2

I wanted to...

0:24.0

Okay, you both are Luis. And I wanted to call you all that, but I know that when you're recording, we go Luis and Fonzie. Sorry, everybody. No, it's so good. That is right. original louis here alex thank you so much for having us man it's a it's a pleasure and an

0:20.5

honor dream come true.

0:38.7

Yeah. I owe you an apology, first of all, because yesterday we went fishing, and I promise you were going to catch a big catfish. We didn't catch anything. So it's a public apology. I've got a little bit of a chip on my shoulder today, but it's okay.

0:36.0

We're here recording.

0:37.2

And by the way, this studio is, these guys were here, bizbrose, podcast studio suites.

0:41.6

They were kind enough to open up their doors to... but it's okay we're here recording and by the way this studio is this these guys were here biz bros podcast

0:55.4

studio suites they were kind enough to open up their their doors to us today so thank you guys I'm really

1:00.0

excited to have it in this today absolutely I'm excited sweet so I you know I got to share one one little

1:04.2

fact here I don't know the year but I was on your podcast years ago and you all said this guy's got the

1:10.1

best hair in podcasting fast forward years later I come back on your show with a group of people and someone goes, Alex has almost no hair left. And so, like, everyone, that's how long we've known each other. That's how long we've been doing this podcasting thing. Anyway, you guys are two of like the, you guys bring the best energy in podcasting.

1:27.6

Since the beginning, like that first interview I did with you guys, I still hold as one of my favorite ever done. It's just always a good time to create with you guys. Thank you, man. Miss a lot. Yeah, for sure. Yeah, absolutely. I'm, I told you at the beginning, but I haven't jumped on a podcast in about two months. Two months. I became a dad and you know, I've been a little busy.

1:26.9

Thank you. Thank you.

1:27.5

Congratulations. Thank you.

1:28.9

But, uh, podcast in about two months. Two months. I became a dad and, you know, I've been a little busy.

1:45.8

Thank you. Thank you. Congratulations. Thank you. But I wouldn't have it any other way.

1:50.1

You know, my comeback here with you. It's exciting. He has a lot of words kind of like bottled up.

1:56.0

So in case you hear more of Fonzie than anybody else, that's why. Been two months.

2:01.1

Here's a question, though. Did you continue listening to podcasts? And I ask, because you guys consume a lot of podcasts, and you all do something I think that's really unique. You don't just listen to, like, learn from the podcast, but to learn about how the podcast works. Did you continue that trend, at least? Yes, yes. Okay, good, okay. I did listen to a lot of podcasts. Great. So I want to talk to you guys about this because we've,

2:52.0

the three of us have seen a lot of what works in podcasting and also what doesn't work in podcasting. And today specifically, I want to address one of the big questions that comes up both from host and from guests, which is I'm not getting any results from having a podcast or I'm not getting any results from being a podcast guest. And I'm just going to kind of go right into what I think it is. It's the call to action. That's the problem. It's not the content itself. Typically, the content can be really good. Like I know a bunch of indie creators that are just absolutely incredible. The problem comes into play when we're telling listeners to take action. And that's where we either miss it,

...

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