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Masters of Scale

Focus on the scale that your customers can’t see, w/Land O'Lakes CEO Beth Ford

Masters of Scale

WaitWhat

Business, Jeff Berman, Startups, Reid Hoffman, Management, Diversity & Inclusion, Mindset, Bob Safian, Entrepreneurship

4.64.4K Ratings

🗓️ 25 July 2023

⏱️ 36 minutes

🧾️ Download transcript

Summary

Too often, companies only focus on the type of scale that’s visible: massive campuses, thousands of workers, offices around the globe. But as Land O’Lakes proves, there are less conspicuous ways to scale – ways that supply your business with structural integrity. This is something CEO Beth Ford knows well. She’s strategically scaled Land O’Lakes – often beneath the surface of what the average consumer sees. As she puts it: “We have to treat our business like the ecosystem it is." Cameo appearances by: Tim Maltin (Titanic expert) and Lukas Fricke (farmer).

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Transcript

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0:00.0

Is your AI built for everyone, or is it built to work with your businesses' data?

0:06.1

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0:10.5

so your business can have more accurate AI instead of just more of it.

0:14.9

Get your data ready for AI at IBM.com, the AI built for business, IBM.

0:21.9

They knew they were in the ice region.

0:31.9

They were keeping their eyes peeled for ice.

0:36.2

But unfortunately, the conditions of visibility that night were in fact so clear that it actually

0:45.6

created a slight haze on the horizon.

0:48.6

So the irony is because they could see so far and so clearly it actually meant they saw

0:54.1

the iceberg a few seconds later

0:56.8

than they would normally have done. And of course it was those few seconds that proved fatal

1:00.8

for the Titanic. That's Tim Moulton and he's telling us the story of the most famous shipwreck

1:08.8

in modern times. As a Titanic expert,

1:12.3

for the past 30 years, he can take us deep in one of history's most lopsided battles.

1:21.3

Titanic was 46,000 tons. She was the largest moving object made by man.

1:29.3

She could have a collision with another vessel and still survive.

1:33.3

But of course the Titanic's collision wasn't with another ship.

1:37.3

The iceberg was 100 feet high.

1:41.3

And that's above the surface of the water and 400 feet long. And ice, as you know,

1:49.7

is many times bigger underneath the water. So in fact, the iceberg probably weighed about

1:56.2

one and a half million tons. Right, the iceberg.

2:03.6

Icebergs are famous for two things.

...

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