This is 99% invisible. I'm Roman Mars.

Mowals are watering, lemons are squeezing, and stomachs are growling.

Of all the ads you see on TV or on billboards or on the sides of buses, an overwhelming number seem to be for food.

This is our masterpiece.

Boershead oven gold turkey.

Eggs and sausage, hot cakes and butter. I see coaks in frosted

glasses. Fajitas sizzling on the grill. A guy biting into the purgues. At Longhorn, what's in season matters.

A guy biting into the perfect hamburger on a sesame seed bun.

Peak ingredients perfectly cooked.

But of course, you know, in real life, these foods don't look like they do in the ads.

I'm here with a question from Isabel M from Toronto, Ontario.

She asks, why does your food look different in the advertising

than what's in the store?

It's a great question, Isabel.

We get asked that a lot.

And if you want to come with me,

I'm going to take you across the street,

we're going to find out a bit more.

In 2012, McDonald's, Canada put out this video about the process they go through to

photograph one of their burgers.

What I'm going to do is introduce you now to Noah, who's our food stylist.

And here I think that's important to note that all the ingredients that Noah uses are the exact same ingredients that we use in the restaurant.

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