Floriade: A green global exhibition

Business Daily

BBC

Business

4.4 • 816 Ratings

🗓️ 20 June 2022

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Floriade is a huge horticulture exhibition taking place every 10 years. It's in the Dutch city of Almere this year. For 6 months, visitors will see displays of plants and flowers, horticultural innovation – and proposed solutions to global environmental problems, especially in the area of urban housing.

Matthew Kenyon has been to visit and hear about the challenges of putting it together during the pandemic and the costs and benefits to the local area of hosting it. Plus a look at some of the displays and questions over whether there is a future for these big, set-piece events. Presenter / Producer: Matthew Kenyon Image: Ariel view of Floriade; Credit: Matthew Kenyon

Transcript

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0:00.0	Here I am. Look at me. You threw me out. But I've gone and made something of myself. I'm now a role model to your children.
0:08.6	Lives Less Ordinary from the BBC World Service.
0:12.2	What is happening? This is magical. Where have I been all my life?
0:16.8	Available now.
0:23.1	Hello, this is Matthew Kenyon with Business Daily on the BBC World Service.
0:27.9	Today I'm having a day out to one of the biggest events taking place in the Netherlands this year.
0:33.4	It's called the Florida.
0:35.3	But what started 60 years ago as an expo promoting Dutch horticulture
0:39.5	has morphed into something very different.
0:42.3	We have the plants.
0:43.2	We have the flowers.
0:43.9	We have beautiful gardens.
0:45.4	But we also have 30 countries that are presenting their solutions for growing green cities,
0:51.2	which is our theme.
0:51.9	We have a beautiful rooftop garden where we showcase plants.
0:55.1	And plants, the best way to get to know plants and see plants,
0:59.2	is to see them live and not virtual reality.
1:03.3	Tens of millions, yeah.
1:04.6	So it's a huge amount of money.
1:06.7	The displays are fascinating.
1:08.1	The idea is futuristic, but the costs have been huge.
1:11.4	So what's the future for these big setpiece shows?
	...

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