Today we are with community life member, Christina who was previously a lawyer and is now an organizing and decluttering coach. She helps people cut out the clutter, and get organized so they are making more money. A recent study says that people lose an average of 55 mins a day (or 6 weeks of work) a year due to being cluttered and disorganized. She has made money by selling printable PDFs on Etsy and working with people in person. Christina has decided to change her lifestyle by making organizing and decluttering courses for individuals online. We discuss how every opportunity in your business doesn't mean it is the best one. Sometimes even in business, you have to let go of things so you can see larger gain and progress with something else. We strategize with Christina ways in which she can use her product to start promoting and selling the 100 page ebook she has already created. After narrowing down her target avatar, Christina is going to maximize the Flip Your Life Community by asking other members (who are also entrepreneurs) how they would want the content to be delivered. [Tweet "People are usually more willing to invest in their business than themselves"] You will learn Why it's not smart to have two different target audiences online. Consistent messaging to your target audience. Don't put a lot of time into your tagline or website domain. Ideal Balance between product creation and promotion. Go ask your target audience what they want rather than speculating. Don't speculate what people want, you have to go ask them. Links and resources mentioned in today's show Christina's Website Podcast Episode 14 Podcast Episode 15 Flip Your Life Community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we help Christina take her organizing business to the next level. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the flipped lifestyle podcast, super-excited to be back with you again this week. We got another Flip Your Life member that we are bringing on the show to help them take their business to the next level. Our guest today is Flip Your Life community member, Christina Hydeck. Christina, welcome to the show. CHRISTINA: Well, thank you, Shane and Jocelyn, I'm so excited to be here. JOCELYN: Yeah, we are really excited to have you today. Let's talk a little bit about you and your business and what's going on with it. CHRISTINA: Okay, so I'm an attorney turned professional organizer, but that's a really boring title, so I renamed myself, after my clients gave me inspiration, I'm an organizing guru and de-cluttering coach. SHANE: There you go, I like that. CHRISTINA: Thank you. JOCELYN: De-cluttering coach; I need some of that in my life.