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Flipped Lifestyle™ Podcast

FL 67 – The right way (and the wrong way) to promote products online

Flipped Lifestyle™ Podcast

Shane Sams

Entrepreneurship, Business

4.9575 Ratings

🗓️ 8 November 2015

⏱️ 34 minutes

🧾️ Download transcript

Summary

In this episode, we discuss some of the myths of online business. We cut through the junk and let you know the truth about how online business can make money. One of the most important places to start is figuring out who your customer is and where you're going to find them. You truly need to know and understand their problems and be able to effectively deliver solutions that work. Promoting products online means providing value. Spend time investing in others and as you do you'll receive knowledge and information that others are giving in those same communities. [Tweet "Stop trying to trick your customers into buying. Solve problems. Provide value."] To have a profitable and effective product it honestly has to be good, otherwise it's simply a waste of time. If your product solves a real problem that people are looking for a solution for then your promotion will be easy. You will learn Promoting Digital Products Who are you selling to? It's not all about the copyrighting Guest Poster on someone else's Blog - Be Strategic Be a Guest on a Podcast Join Influencer Communities What does providing value in Social Groups look like? Connect with people in real life What to do and not do on your sales page What is your offer? Honest Solution - Be Ethical [Tweet "Marketing won't save you if your avatar is unknown and your product is awful"] Links and resources mentioned in today's show FL 34 Episode FL 35 Episode FL 36 Episode FL 37 Episode Sales Funnel Episode Free Email Templates Finding Your Ideal Avatar Football Defense Site US History Teachers Flip Your Life Community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Tanya, who was on the podcast recently and she is also a member of our Flip Your Life Community. She says, "On Monday, I added the low cost introductory offer and reminder emails to my autoresponder sequence and so far I have 13 sales and one upsale to my membership. I am so excited about this. It is so fun to see that it is working. And the real bonus is that I am hoping these sales will continue since everyone will be getting the autoresponder emails at different times depending on when they came into my list. Of course the ultimate goal is to get more people into my membership so hopefully that'll pick up a bit but for now I am happy with one since Monday. Shane and Jocelyn the training on sales funnel was excellent! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. This week's can't miss moment was taking our kids trick or treating early!  We got to trick or treat from 3 to 5, and then stay home to give out candy! You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we talk about the right ways to promote your online business and what not to do. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast; great t...

Transcript

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0:00.0

Hey, all, on today's podcast, we talk about the right ways to promote your online business and what not to do.

0:06.9

Welcome to the Flip Lifestyle podcast, where life always comes before work.

0:12.8

We're your host, Shane and Jocelyn Sams.

0:16.2

Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready

0:23.9

for something different? All right. Let's get started. What's going on, guys? Welcome back to the

0:30.6

Flip Lifestyle podcast. Great to be back with you again this week. Last week in the Flip Your Life

0:36.6

forums, we put out a little survey. One of the benefits

0:39.8

of being a member of the Flip Your Life community is that we often go to them to get advice on

0:45.9

content, on what they want to learn. And that is kind of how a lot of the information that makes

0:50.4

it to the public podcast. And we asked recently what they wanted to hear about for the rest of the year on the

0:56.1

Flipped Lifestyle podcast.

0:57.7

And a lot of our members really wanted us to get into promoting digital products,

1:03.3

promoting their membership areas and their membership communities.

1:06.5

And just getting out there and trying to find people to buy the things that they were selling.

1:10.8

We've already done a few episodes on this subject, episodes 34, 35, 36, and 37.

1:17.0

We talked a lot about the nuts and bolts of promoting digital products online, how to get

1:21.8

out there and find people to buy what you are selling.

1:24.8

Today we're going to take a little bit of a different slant on this and we're going to kind of show you not only what to do to get the word out because it doesn't matter what you create if nobody actually buys it. You've got to go out and find an audience, got to go find customers that are going to give you money for what you're selling. But we want to talk about some of the myths and some of the things that a lot of gurus and

1:44.6

other people out there promote and tell you, quote unquote, how you've got to do it online,

1:49.3

how you've got to sell things.

1:51.1

We want to cut through the junk.

1:53.2

And we want to get to what's really important.

...

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