Hey, y'all, you're listening to a Q&A with S&J.

Welcome to the Flip Lifestyle podcast, where life always comes before work.

We're your host, Shane and Jocelyn Sam.

We're a real family that figured out how to make our entire living online.

And now, we help other families do the same. Are you ready to flip your

life? All right. Let's get started. All right. Our next question is from Kathy. Kathy says,

what do you do if nobody buys during a sale? I held a 24-hour flash sale last week and nobody

bought. My back-to-school sale starts today and I'm freaking out that no one is going to buy.

I email my list of about 1600 people posted on my Facebook page and my Facebook group.

Fingers crossed, I'm afraid I'm panicking for no reason.

Well, first of all, I would say how many times did you email them? Because sometimes I think people think, okay, I of all, I would say, how many times did you email them?

Because sometimes I think people think, okay, I told people one time that there was a sale and nobody bought it.

And so I'm going to go crawl into my hole and hide.

No, that is not what you want to do.

So you need to email them multiple times.

See who's opening the

emails and email those people again. If they continue to open the emails, get a little bit more

creative. Send them a personalized video. So I mean, you're not going to be able to send a

personalized video to 1,600 people, but probably

1,600 people aren't going to click it. Maybe, say, 200 will click it the first time, and maybe

25 or 30 will click through to your sales page. Send a personalized video to those 25 or 30 people.

Just say, hey, I noticed that you had clicked some of my links, and I just wondered if you had any questions. Let me know if there's anything I can answer for you about my community. So don't give up with just one Facebook post and one email saying, hey, I hope you buy. Like, no, we have to be persistent. You have to keep reminding people. People have the attention span of like a nat.

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