What does it take to attract people and get them to pay you for what you offer? How do you market yourself online? Let's find out in this episode with our guest Neil & Kristen Winking. They are a couple working on transitioning their experiences as wedding photography business owners to an online membership business model. Neil & Kristen owned a wedding photography business for about 5 years. Kristen ran their business full time, while Neil continued with his full time job and helped out as much as he could. Their business was born from their love of photography, but what they didn't expect were all of the back-end business responsibilities and the many, many hats that entrepreneurs wear to keep everything running smoothly. In fact, it was quite a struggle for them in the beginning as they were learning, sometimes the hard way, how to build and grow their wedding photography business. They became pretty successful, but relocated at the end of 2015, and with that the business closed. Once the family was settled in their new area, they just knew that they wanted to take their business online to allow them both the freedom and flexibility they need to spend more time with their 5 y/o son. They launched Hobby2Pro, where they provide coaching service to other wedding photographers in order for them to build and grow their own wedding photography business, just like they did. With their content and online infrastructure ready, they are faced with their biggest challenge: how do they market themselves? What does it take to really attract people and get them to pay you for what you offer? We're going to talk about how to overcome that mental hurdle of "tooting your own horn" and tactics that can supplement your mindset shift to get more people in your doors. Cold day, frozen lake, but with a HOT podcast! Now, grab a warm drink and get ready to take down notes. We're not going to let this weather keep us from taking action!   [Tweet ""You must be seen doing what they feel is hard or impossible, then start believing they can do it too." - Shane"] [Tweet ""By sharing my experiences & story, I'm possibly helping someone else to impact other people's lives." - Jocelyn"]   You Will Learn: How to market yourself even when you're a private person S&J's Healthy discussion exercise Why transparent people draw the right people in Documenting your success Plus so much more! [Tweet ""Be transparent, people appreciate honesty." - Shane"] [Tweet ""Remember, you are making a difference in other people's lives." - Jocelyn"] Links and resources mention in today's show: Neil & Kristen's website - https://hobby2pro.com/ Flip Your Life community - https://flippedlifestyle.com/flipyourlife Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Success Story of the Week: Today's success story from the Flip Your Life community forums comes from Sandra Chen. The subject of her Success Story post's says, "I averaged AUD 760 in profit in the midst of having a child and fighting breast cancer!" Wow. This is one of those MASSIVELY inspirational success stories that absolutely brought tears to our eyes, blew our minds and just motivated and inspired us to take action because... Sandra said, "I just did an online business profit chart from June to December 2017, and I was surprised to learn that I was able to earn AUD 760 on average per month. This year, I HARDLY worked on my online business. I focused a lot on my home piano teaching business, having just relocated to a brand new country and city of Melbourne, and trying to set some roots into the community. I spent much of the year pregnant, and shortly after childbirth grappled with a fresh diagnosis of Breast Cancer, and an intense chemotherapy schedule (ends March 2018) takes up ...