Not getting enough traffic on your website? Learn more about optimizing your website look and feel as we listen to today's guest. Asking next level questions this week is returning guest and owner of DentalTutor4Me.com, we have Cathy Middlestetter. Cathy creates content and shares her expertise to help dentistry students prepare for their board exams. Her reach and membership community has grown quite a bit since the last time she was on the show. Cathy is ready to try something new and maximize her website's profit-generating potential. We'll help her analyze her site to find the right look and feel that would impress her audience. Makes sure you have your pen and paper ready, there's going to be a lot of information bombs that's going to help you take your online business to the next level. [Tweet ""Everybody's got a niche." - Shane"] [Tweet ""Give them a chance to consume some of the content before asking them to join in." - Jocelyn"] [Tweet ""Autoresponders train people to click on the cool stuff." - Shane"] You Will Learn: Basic understanding WordPress themes Why you should add a "Most Popular Post" category on your site Difference between categories and tags Quick autoresponder tips Sales funnel vs Sales chain [Tweet ""Taking action doesn't have to be overwhelming, just be realistic on your commitments." - Jocelyn"] [Tweet ""Tell them the result & how you can get them that result." - Shane"] Links and resources mentioned in today's show: Cathy Middlestetter's Website Cathy's first interview Eye Dropper Loom Success Story: Tommy - The Cruise Dudes Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Success Story of the Week: Tommy runs a brand called The Cruise Dudes, and these are two of our original members from one of our original Flip Your Life groups back when it was just in beta.  The Cruise Dudes guys showed up.  We met them, we've built a great relationship with them over the years, and watching them grown their brand. They decided that they were going to release a digital magazine called Seawind, which is celebrating the cruising lifestyle, basically, and they just review cruises and do stuff like that. They just launched last week, and they came into the success forum to share this subject line, "75 Sales in 48 Hours." Tommy says, "Our digital magazine app, Seawind, launched Sunday afternoon on both the Apple store and Google Play Store.  This morning, I reviewed the reports, and we've had 75 sales between the two platforms.  Most of the purchases were from North America, but we were getting purchases from Europe and Asia, too.  Over the next two weeks, I have interviews on a few travel podcasts and vlogs to promote the digital magazine.  To say we are excited is putting it mildly.  We are ecstatic." Seventy-five sales in 48 hours, that is absolutely incredible for any kind of launch, and we just couldn't be more proud of those guys for sticking with it, keep on going, and keep it grinding and keep trying to find what they can sell.  That is why a lot of people don't succeed.  They will try one thing, it didn't work the first time; "Well, it wasn't a miracle, I didn't win the lottery.  I didn't hit the homerun, so I'm done." A lot of people in our community, what's so awesome about the Flip Your Life community, is they just keep swinging and hitting and swinging and hitting until they make themselves hit that home run.  These guys have really hit a homerun; I think this is going to really take off for them.  Good job, guys, we are extremely proud of you and it's just awesome to see what you've accomplished with your online business. We would love to help you write the success story for your online business. At the end of today's show,