Want to know more about creating product tiers in your membership community? In this episode, we will discuss this strategy with our our Flip Your Life guest member, Joe Muench. Joe is a pharmacist who works in a hospital's intensive care unit, and has been practicing since 2000. His wife Daphne is an elementary reading teacher and supports him in his online business through brainstorming and doing all the editing. They spent the first year building their audience with their podcast, but didn't have a product yet. At the end of the first year, he wrote a book, called "A Pharmacist's Guide to Inpatient Medical Emergencies" to teach hospital pharmacists and residents what to do during a "code blue" in the hospital. On September 2016, Joe pre-sold and then launched the beta version of his critical care pharmacy academy - intended as a recurring membership site. The membership successfully launched by December 2016 and has garnered him over 90 members to date. Joe and Daphne are wanting to flip their lives by growing their online academy, so they can have the flexibility to spend more quality time with their two kids. They also want to foster the entrepreneur mindset as the children, ages 9 & 7, have expressed interest and had created websites of their own. Join us as we help Joe decide how to deliver different product levels in order to get more people onboard. We will share our insight on the advantages of using pricing strategies and get a deeper understanding on customer lifetime value. There are huge nuggets of online business wisdom that will help you take your online business to the next level in this episode. Time to get things started! [Tweet ""You gotta have an anchor sitting on one side of your product." - Shane"] [Tweet ""Give them a 30-second pitch, not a major pitch fest." - Jocelyn"] You Will Learn: What product levels to offer Understanding your customer's lifetime value What your upsell looks like per product level How do you calculate the lifetime value Plus so much more! [Tweet ""You always want customers to step up to the next level." -Shane"] [Tweet ""A product's lifetime is over when it's no longer accurate or relevant." - Jocelyn"] Links and resources mentioned in today's show: Joe's Website Flip Your Life community Flipped Lifestyle's Patreon Page Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Sarah.  Sarah says, "I have lots of ideas for an online business.  How do I research which one is best?" Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: This week's success story comes from Brenda, and Brenda wrote in the Success Forums in the Flip Your Life community, "I started an art teacher group challenge, and it was a success." Brenda says, "I wanted to share that yesterday, I put together a five-day art teacher drawing challenge, and I have 47 art teachers registered to do the challenge, 47 people on my mailing list, and my Facebook group, art teachers teaching art is at 120 members.  I was able to automate the entire challenge with email.  Now, I will try to do a video each morning in the Facebook group to ...