We are super pumped to introduce you guys to Lynda & Kevin Malleck, our Flip Your Life community members and wonder couplepreneur behind the healthy lifestyle kitchen website - themalleckfamily.com Kevin & Lynda live just outside of Washington, DC in northern Virginia. They have been married for over 17 years and are the parents to a sweet teenage boy named Colin. Lynda's background originally started in education, but she later shifted her interest to business. Kevin, on the other hand, is an awesome Head Chef, who at some point even managed his own restaurant. Lynda realized that they had to reassess their current lifestyle after her sister had been diagnosed with ovarian cancer. They decided that it was time to focus on living a healthier lifestyle and make wiser food  choices. This was when Kevin brilliantly created delicious dishes that were way healthier than their traditional counterparts, and they soon found themselves losing weight almost effortlessly. They documented this transition and had set up a website to host their blog and sell their cookbooks. They had sold paperback versions of their cookbooks and are now looking into generating a steady income stream by offering their digital products as well. They also  want to show Colin the limitless possibilities that online business creates, and encourage him to become an entrepreneur too. Which brings us to the question at hand. What should they focus on to build the business to fit the membership model? We're going to dive in deep and share insight on how to attract your avatar with your own unique backstory, where to get emails for your email list, how to  overcome brand identity problems and a whole lot more. This is a really fun episode with tons of gold nuggets of online business wisdom, so join us and let us help you take action too. [Tweet ""Your story is what actually makes you unique in any space." - Shane"] [Tweet ""Concentrate on getting consistent content out." - Jocelyn"] [Tweet ""Getting people to buy is validation that you're striking a pain point." - Shane"] You Will Learn: How your story sets you apart from your business competitors Where do you get emails and how to grow your email list What you can learn from checking the competition How to overcome brand identity problems What is the "Challenge Model" Plus so much more! [Tweet ""Just go ahead & create, see if it catches on. If they like it, then keep going." - Jocelyn"] [Tweet ""You can't change everything in the past, so reflect and evolve moving forward." - Shane"] [Tweet ""Make sure people are relating to you so they will follow you in the future." - Jocelyn"] Links and resources mentioned in today's show: Kevin & Lynda Malleck's Healthy Food Website US History Teachers Elementary Librarian Flip Your Life community Flipped Lifestyle's Patreon Page Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Sheldon, and it is, "What should I do to get more conversions on a Facebook ad with a relevancy score of seven?" Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: