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Flipped Lifestyle™ Podcast

FL 126 – We help Sally set up her sales funnel to target & segment her audience

Flipped Lifestyle™ Podcast

Shane Sams

Entrepreneurship, Business

4.9575 Ratings

🗓️ 17 January 2017

⏱️ 34 minutes

🧾️ Download transcript

Summary

**Before anything else, we would like to apologize for the relatively low audio quality of this week's episode. Although technical issues do happen sometimes, it's still going to be the same fun, information-packed online business podcast channel y'all enjoy and love.** Need ideas on setting up your sales funnel to target & segment your audience? Listen in as we help today's guest narrow down her target avatars and segment them to maximize her online business. Joining us on air is a Certified Tour Professional, currently serving her second term as a Board Member of the U.S. Travel's Experience Network (previously known as the Attractions Council), we have Flip Your Life community member, Sally Berry. Sally has been in the tourism industry since her college years. She has worked for small attractions, dealt with family-owned attractions, and has been working for a world-class museum for over six years. Her extensive knowledge of where to go, who to see and what to do while traveling has led to her receiving multiple prestigious awards -- national recognition for her networking and national awards for her knowledge. She is so well known in their community, that she would regularly receive calls from small destinations as well as the local tourism commissions. Wanting to do something new, she explored the possibilities online and found that it had huge opportunities for growth and monetization. She joined the FYL community, studied the courses and in a few months was able to create theattractionscoach.com. With the website in its infant stages, there is a lot to be done. Join us we help Sally narrow down her target avatars and segment them to maximize her reach -- that, and a whole lot more. Tune in and let's get started! :-) [Tweet ""When you make a decision to take action, things happen." -Shane"] [Tweet ""In the end, action takers always win." -Jocelyn"] [Tweet ""Keep planting seeds of success as you move forward." -Shane"] [Tweet ""More information is always better than less." -Jocelyn"] You Will Learn: How the Flip Your Life community helped Sally in starting her website Tips on how to transition from your regular job to a full time online entrepreneur When to start segmenting and targeting your avatar Tips on writing the "About You" page for your website And SO much more! Links and resources mentioned in today's show: Sally's Website Elementary Librarian Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moment: We've been taking drives out in the country after we dropped the kids off. Just a good 15-20 minute drive, we've got the radio off, and we are just talking to each other about what we are going to do that day, sharing ideas that we have to grow our online business.  Maybe we'll run out and try to catch the sunrise over one of the hills here in our little town in Kentucky.  It's just been a really neat thing to be able to stop and smell the roses, I guess, and not have to be in such a rush to get somewhere.  I can remember how hectic mornings were when we worked our normal day jobs. We could barely even see each other.  Sometimes, one of us would just sleep in a little bit while the other one got out of the house and wouldn't even see each other in the morning.  Now we get to spend this quality time together, and start our day always on the same page. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post.

Transcript

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0:00.0

Hey, all, on today's podcast, we help Sally take her tourist attractions coaching business to the next level.

0:06.4

Welcome to the Flip Lifestyle podcast, where life always comes before work.

0:12.3

We're your host, Shane and Jocelyn Sam.

0:16.1

We're a real family that figured out how to make our entire living online.

0:23.6

And now, we help other families do the same. Are you ready to flip your life?

0:25.6

All right, let's get started.

0:28.6

What's going on, everybody?

0:30.6

Welcome back to the Flip Lifestyle Podcast.

0:32.6

It is great to be back with you again this week.

0:34.6

For those of you who may be new to the Flip Lifestyle podcast,

0:38.2

this is going to be a little different than the other business podcast you probably listen to.

0:42.2

We do not do interviews with online experts or bring on guests promoting their latest and

0:47.3

greatest courses, books, and other materials. We bring on actual members of our Flip Your Life community

0:53.5

and we help them answer their questions

0:56.5

that they need to get answers to to take their business to the next level.

1:00.7

I'm super excited for our guest this week because she has a very interesting niche.

1:06.1

We loved when she first came into our community and told us about this because we had never

1:09.8

even considered that this was even possible to do. But, man, what an interesting story you're about to hear today. Our guest on the Flip Bosphtal podcast is Sally Davis-Berry. Sally, welcome to the show. Well, thanks for having me. I've been looking forward to this for weeks. Yeah, it's great to have you today. We're excited to talk to you about your business. This is not something that we typically talk about on the show. It's a little different type of business. And I just really kind of found it fascinating, like Shane was saying earlier. So I look forward to sort of diving in. So let's go ahead and get started. Tell us a little bit about you, your background, and... Sure.

1:45.0

So I have been in the tourism industry for most of my adult life and actually some of my

1:50.7

jobs throughout college are in the tourism industry and I just didn't realize it at the time.

1:55.9

The tourism industry in the United States is actually one of the top five industries. And so there's a lot of folks

2:02.7

that are employed by the tourism industry either directly or indirectly. And my expertise is actually

...

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