Tightening your brand and focusing on targeting the right avatar is crucial for your online business. Listen in on today's episode and find out why, and how we help our guest apply these principles. This week on the Flipped Lifestyle podcast are community members, Hicunni and Mike Chandler. Hicunni is a homeschool mom and future Eating Psychology & Mind Body Nutrition Coach, her husband, Mike currently has a full-time job. Their children have food allergies and it's their family's goal to eat healthily and live a natural lifestyle. After 8 years of trial and error, she managed to figured out what worked best for her kids and realized that she probably isn't the only one dealing with this kind of struggle. She started a website called essentialsondeck.com where she shares her knowledge with moms who have children with have food allergies, she wanted to create a supportive community that helps these people transition to healthier living. Their online business has made a few bucks, but not enough to get Mike off of the daily grind. Join us on this episode, as we talk about the importance of tightening your brand, as well as how to avoid distractions and focus on building your online business. [Tweet "Build your brand before helping anyone else build theirs. - Shane Sams"] [Tweet "You'll never have time if you're waiting till you have time. - Jocelyn Sams"] [Tweet "Figure out what the priority is and figure out the time to work on it. - Jocelyn Sams"] You Will Learn: How to integrate certification and expertise to build the membership. The importance of communicating your brand. How to prioritize your time efficiently. Why too many platforms is bad for your business. Plus so much more! Links and resources mentioned in today's show: Flip Your Life Hicunni's website Dave Ramsey Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moment  This week's Can't Miss Moment is a really cool one for me because I just flew to New York and went to WWE Summerslam, which is like the biggest wrestling – professional wrestling show of the summer. I just went to Wrestlemania a few months ago and it just blows my mind that we have the resources and the time and the freedom available that I can just jump on a plane on a Saturday, run to New York, go to watch this big wrestling show.  I got to see a couple of my friends and my best friend we have from here in town with me and one of my best friends that I hadn't seen in years lives in New York so we only got together.  I ordered us three tickets and we got to go have a blast. I'm just so thankful that I get to do the things that I want to do – Summerslam, Wrestlemania, things like that like Super Bowl stuff that was on my bucket list just a few short years ago, just to be able to go once to any of those events to save up money and have the time to do that and now it's really so easy for us to just be able to take off and go and I'm just really thankful for that. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! Jocelyn:  Hey y'all! On today's podcast, we help Hicunni take her wellness business to the next level. Shane:  Welcome to the Flipped Lifestyle podcast where life always comes before work.  We're your hosts, Shane and Jocelyn Sams. We're a real family who figured out how to make our entire living online.  Now,