Five Minute Friday: Website Health Check- 3 Checks Everyone Should Be Running!

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 29 August 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

We’re shifting our focus to your online presence by highlighting one of the most overlooked parts of running a retail business: your website health check.

Your website isn’t “set it and forget it.” Just like your inventory or sales floor, it needs regular maintenance to keep customers engaged, build trust, and avoid costly mistakes like broken links or checkout issues. A simple monthly checklist can save you from losing sales and help your brand look polished and professional.

🔑 Key Takeaways:

Run a Monthly Website Health Check
Create a recurring checklist for your team (or yourself if you’re solo) to make sure your site is always up to date and error-free.

Check for Broken Links & Outdated Menus
Audit your navigation, announcements, and collections to ensure shoppers don’t end up on empty or irrelevant pages.

Test the Customer Journey Funnel
From product page to checkout, confirm that apps, widgets, and buttons are working on both desktop and mobile.

Review Filters, Sizes, and Color Swatches
Keep filters clean, product options consistent, and swatches updated so customers find what they want without frustration.

Tune in and walk away with a quick system you can implement today.

Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

Transcript

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0:00.0	Hi, I'm Angela with Hotmiss Consulting and we do Shopify websites and brands like really,
0:06.9	really well. Check out our website at hot mess hustle.com for some examples of our work. We offer a free call
0:13.9	where we can give you some input and just see if we're even a fit for what we offer. But today, I just wanted to run through some
0:23.9	things that you can do on your own website to give it a bit of a health check. And this is something
0:30.2	that I suggest, it's not something that I think that unless you're a solopreneur, I know,
0:36.9	then you wear all the hats.
0:38.3	But if you have a team, this is really something that you should, you know, set up into a little
0:43.0	process. It could be as easy as a checklist of things to check on the website that is automatically
0:50.5	emailed to a specific team member on the first of every month. And it's like,
0:54.4	hey, reminder to do our monthly website health check. And this is just to make sure that nothing
1:01.5	surprises you. I mean, obviously within that month, something else could go wrong. But if you're
1:07.5	checking monthly, that's a pretty good starting point. We do also offer this as a service,
1:11.4	and it's not super high cost. But, um, okay, what I suggest if you're going to do a health check is,
1:18.4	first of all, the first thing is just a basic link check. Now, this one can be a little bit tedious,
1:24.4	um, especially if you have a ton of links. So you may want to adjust your, your process
1:29.7	around a little bit, but what that means to me is double checking, basically all the links
1:34.6	on your website. So start with the announcement bar, every menu and your main menu and your
1:40.4	fitter menus. And then on your homepage, there's generally some call to action buttons
1:46.1	and things like that throughout the page. So it's really just taking that time. And this is why
1:51.4	the owner shouldn't be doing this normally. However, the very first time that you go through to do
1:57.7	this, it would be good to make that checklist and then maybe even make a video of you doing some of the things. Obviously, you don't need to show clicking every
2:05.1	single link. You could pause while you're kind of doing that, but that way, you know, there's a
	...

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