Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey, Hub, I'm Lou Mincer, CEO of Gridden Pixel, and I'm really pumped to be on 5 Minute Friday with you today because let's be real. Great email marketing is like having a cash register that runs 24-7, but only if you know how to set it up right. And so today, if you're using Shopify email or Shopify Enclavia or Omnysend, you're in the right place because I'm going to share five really powerful strategies to turn your emails into a sales engine that can just work around the clock for you and your boutique.

Because really what you want to get to is an email marketing program that will boost sales without you constantly having to be in front of your screen.

That's what great looks like.

And so it all starts at number one with building a really strong and good and large email list.

Your email list is the key. It's your lifeline to reliable sales over time.

And so you want to get to 1,000, 2,000, 5,000, 10,000 emails over time. You have to constantly be

collecting them. One of the most successful ways to collect them is through a purchase. Next best is through a pop-up form on your website. So if you don't have one, you really need to set up a pop-up form, you can use Shopify forms for free. Calavio also has a great forms product. You need to put in a reciprocal offer, right? Something that will convince people to give you their email address.

So you have more than one bite at the apple to try to make the sale.

And so great offers include things like giveaways, 15, 20% off, a free gift, a special note, VIP access, 10% off, 5% off, free shipping, et cetera.

You know, the world is your oyster.

It's your store.

It's your brand.

So come up with a compelling offer.

And when you put it out there, measure it.

And here's the yardstick.

If you're converting under 3% of your site visitors into email addresses, then you need to shake things up.

You have to go experiment with offers. You need to be over 3%. Getting over 5% is best in class.

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