Five Minute Friday: The Bus Rule
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 17 May 2024
⏱️ 5 minutes
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Summary
Have you ever thought about what would happen if you needed to take a step back from your business? Do you have SOPs or any operational documents that could help if someone needed to take over? If you answered "no" to either of these questions (or both!), don't miss today's episode. I'll explain why it's so important to document important tasks and how to do them, as well as how to get started.
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Transcript
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| 0:00.0 | Business can be a lonely game, but it doesn't have to be. |
| 0:09.0 | Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek. |
| 0:16.0 | We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands, |
| 0:21.7 | along with industry experts shaping the future of our industry. I'm your host, Ashley Alderson |
| 0:26.7 | from the boutique hub, and I can't wait to chat. Okay, honest question, what happens if you get |
| 0:37.4 | hit by a bus tomorrow? |
| 0:39.9 | I know that's morbid. It's so morbid. I don't want you to think about that, actually. |
| 0:44.3 | But I do want you to think about if something happened and you needed to take a step back in your business, |
| 0:48.8 | could you actually do it? And how would you even get started? So often when I talk to businesses about scaling their |
| 0:56.0 | business or breaking through whatever growth plateau that they've currently reached, they often |
| 1:01.4 | will say, you know, Ashley, I think it's just I need more social media or I need more Facebook |
| 1:05.4 | ads. I need more traffic. I need these external things to help grow my business. But in reality, what I have found is the more I dig into people's businesses, what they |
| 1:14.2 | actually need is growth from within. |
| 1:16.5 | In order to continue to build this incredibly tall, amazing, beautiful building, right, |
| 1:20.9 | that continues to grow skyscraper to the sky, the only way to do that is to deepen the |
| 1:25.6 | foundation of the building. |
| 1:27.2 | Because otherwise, the taller that building gets, the easier it's going to be to topple is to deepen the foundation of the building because otherwise, the taller |
| 1:28.4 | that building gets, the easier it's going to be to topple it over in the wind without that strong |
| 1:32.3 | foundation. So for me, that's the bus rule. So a couple of ways I want you to think about this in |
| 1:36.8 | your business. The bus rule. Do you have an operational plan? Do you have an operational document |
| 1:42.8 | of any kind? Where is it? Who has access to it and |
| 1:45.5 | what's inside of it? Instead of retail boot camp, this is one of the very first things we do with businesses. |
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