Hey guys, have you ever been there? You're having a moment where all of a sudden you realize

I am having a terrible sales day. No one has come in. The orders are not what they should be.

My numbers are way down. All of a sudden you start to panic, right? You're checking Shopify again.

You're checking your email. You go to your website. Is my website down? What's not working?

You start doing in the math

in your head and your heart gets to beating fast and your chest gets tight and all of the worst

case scenarios and fears that you've ever had come flooding in. Have you been there? If you

haven't been there, you haven't been in business long enough yet. Because here's the thing,

when we start to

have a slow sales day or a slow sales week or even a slow sales month, the first thing we need

to consider is to normalize it. Because retail is a business of cycles. Things go up, things go down,

but it's in how you handle it that matters. Because the difference

is there is the sales and the data that can tell us what to do, but then there is the panic,

the emotional side of what we think we can do. And when we confuse the two and we react out

of panic, we can make really poor decisions that can injure our business in the long

term. So today, I just want to give you a couple of quick tips when you're in the panic of,

oh my gosh, my sales are down to what do I do? I want you to think about these four steps of how

you're going to get yourself out of that situation. Okay? Number one, this is the four step

CEO reset for your business. Number one,

I want you to regulate first. When you are in a moment of panic, it doesn't matter if it's

panic about business, a fight with your spouse, or a moment of panic about whatever. Regulate it

first. Step away from the situation. Step away from the screen.

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