Five Minute Friday: Merchandising That Moves Product Faster

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 28 November 2025

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Great visual merchandising doesn't just look pretty — it sells.

In today's episode, Director of Partnerships & Education, Sara Burks shares how great merchandising goes far beyond pretty displays. It creates emotion, inspires discovery, increases average order value, and helps customers see themselves in your products. She breaks down how to design purpose-driven zones in your store, use lighting and height to influence buying behavior, and create an environment that keeps customers coming back again and again.

You'll learn:

How storytelling transforms the merchandising experience
Simple in-store mistakes that lower your product's perceived value
How to design purpose-driven zones that guide customers naturally
Why lighting, height, textures & mirrors dramatically increase engagement
How to create a store layout that reduces confusion and increases confidence

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Transcript

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0:00.0	Great visual merchandising tells a story. You guys, I love a good story. And if you guys have ever been in any of my
0:06.0	classes or attended any of the online sessions that I do, you guys know I'm a storyteller. I love to talk
0:11.6	in analogies and I don't know, things just make more sense to me that way if I can put myself in
0:17.8	someone else's shoes and understand it better. Well, that's how I feel about merchandising.
0:22.6	I feel like good merchandising transports me.
0:25.6	It tells that story.
0:26.8	It helps me personally see how that product or those products is going to fit into my life.
0:32.7	So to create displays that show how products work together,
0:36.4	like outfits or combos or seasonal decor
0:38.9	ideas, that's actually merchandising.
0:41.5	That is a way to sell more products faster to a confident consumer, right?
0:48.5	You guys, my name's Sarah Berks.
0:49.8	I'm the Director of Partnerships and Education here at the Boutique Hub, and there's just a few
0:53.9	things that I get
0:54.8	super excited about when it talks about when I talk about retail. I had a retail store for many
1:00.2	years and I'll be very honest. Some of the things that I had to do as a business owner just didn't
1:05.5	inspire me. They did not excite me as a matter of fact. Sometimes they just were very discouraging.
1:10.7	But then there was other things,
1:12.3	right, like managing team. I love managing team. Managing inventory. Once I figured out how to turn
1:18.5	inventory faster and make more cash, I got really excited about it. And we all know people like to go buy
1:23.7	inventory. That was never a problem for me. But when I learned the science behind why people
1:29.2	buy, you guys, that is where, like, I really took off. And those are some things that I love
	...

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