Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry. I'm your host, Ashley Alderson

from the boutique hub, and I can't wait to chat. Hey guys, it's you and me, and I wanted to come

to you really quick to help you jumpstart your year using your planner.

Now, I know so many of you purchased the boutique boss planner, which is the planner that we built and developed just for small business owners here at the boutique hub.

Maybe you use a different type of planner.

And that's totally fine.

We have a couple of boutique bus planners left if you want to switch over. But if you're interested in how to use this planner to really make the most of your year,

I just wanted to show you around and answer some of the most commonly asked questions and show you

my favorite tools to get to planning effectively inside. All right? So let's take a look at this

year's boutique boss planner. First things first, I am all about not just the planning process, but how to plan better.

What are the tips, the strategies, the to-dos, the things that I should know along the way.

We're an education company, right?

So part of the things that we've built into the planner, several pages we've built into the planner,

are actual tip sheets on social media, on planning, on the four-part to-do list, on content

strategy, because this planner is not just a planner, but it's also a content planner where

you can lay out all of your marketing and social media in one place for the week.

So first things first, this quick little

guide to creating great content and then several collection ideas, social content ideas,

marketing campaigns and events for your retail business are all listed at the very beginning

...