Something that is working right now across the board, across the industry, no matter what you sell,

is experiences, selling experiences. Any more to stand out in a crowded marketplace, it's not about

what you sell and what price your products are, but it's about how you make people feel.

And across the board, I've heard from so many retailers that through those

experiences, things that are working are permanent jewelry, charm bars, and hat bars. And today I'm

so excited because we're going to talk to a retailer who I think excels in all three of those

areas. She is an expert in the space of permanent jewelry, and she has three locations where she offers

these three services as really the mainstay of her business.

She's someone who, when she speaks inside of the boutique hub, I listen.

I think that we're on the same page so many times.

And so I'm excited for you guys to get her insight into how she built these businesses,

how she charges more than anyone else and is busier than anyone else offering these amazing experiences.

So meet my friend Ashley Donnell.

She is going to blow you away with some new opportunities of what is working right now in business.

Get ready to take some notes and get ready to implement a few of these

strategies. Business can be a lonely game, but it doesn't have to be. Welcome to Boutique

chat, where we explore community over competition and how to scale your company with the

balance and the happiness that we all seek. We'll hear from product-based businesses of all types, retailers, e-commerce and wholesale

brands, along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to the podcast this week. For those of you who are listening on our members of the boutique hub, this is going to be no stranger to you because Ashley,

Ashley and Ashley, this is going to be great already. But one of the things I admire about you

...