Five Minute Friday: From Inbox to Checkout - How to Drive Sales with Email & SMS

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 17 October 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If social media went quiet tomorrow, would your boutique keep selling?

In this Five Minute Friday, we're joined by Bri and RP from Bloomly Digital, the boutique marketing pros behind countless high-performing email and SMS campaigns. They share the exact strategy to keep your sales flowing no matter what happens on social.

Social media algorithms change every day, but your email list is yours. Learn how to set up automated flows, segment smartly, and finally build a marketing system that sells — even when you're off the clock.

Key Takeaways:

- The "3 Rs" of great emails: right reader, right reason, right now

- The six must-have automated flows that drive passive revenue

- How to segment smarter, not wider — and protect your deliverability

- Design and timing tips that increase open rates and conversions

Whether you're just starting your email list or optimizing for better results, this episode is a crash course in selling beyond social.

➡️ Learn more about Bloomly Digital at https://bloomlydigital.com/

📲 Let's stay connected:

👉 Join the Community: https://tbhub.co/joinpodcast

👉 DM us on Instagram: @theboutiquehub

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, all. I'm Bree, co-founder of Bloomley Digital, a digital marketing agency built for small businesses
0:05.4	just like yours. And I'm RP. I'm Bloomley's email and SMS marketing manager.
0:12.1	Question for you. If social went quiet tomorrow, would you be able to keep selling? If you're not
0:18.7	using email and SMS well, you probably won't, but we'll fix that
0:22.4	today. We're going to hit on three things to give you a strong email and SMS marketing strategy.
0:28.6	And that's one, what makes a good email and how to plan it. Two, the core flows you need and why.
0:35.8	And three, a simple, powerful segmentation plan.
0:39.3	Before we dive into that, though, we're going to give you a quick credential check, just see you know who's talking.
0:45.7	We're a team with over 70 years of combined experience, and we're built for boutiques with in-depth experience with Shopify, comments old, clavio, and sell savvy.
0:58.0	We take the digital workload off your plate so you can focus on your passions.
1:03.0	Put another way, we work in your business so you can work on your business.
1:09.0	All right, now let's talk about what makes a good email.
1:13.2	A good email and an email worth sending should pass the three R's of relevancy.
1:18.9	That's right reader, right reason, and right now.
1:22.6	If an email doesn't clearly hit all three, it's not ready to send.
1:26.8	And if you do send it, you're
1:28.3	probably not going to maximize the results.
1:31.3	And design-wise, you always want to make sure to think mobile first. One column, march,
1:38.3	text, tapable buttons. Make sure to use a strong hero image up top, either lifestyle or a short GIF, and make
1:47.8	every image clickable with short and descriptive alt text. Make sure to also keep two to three clear
1:55.7	calls to action and avoid the full image Canva wall. Make sure to mix in some real text,
2:02.7	usually about 250 to 500 characters,
	...

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