#733 Boutique Website & Facebook Ads Strategies That Drive Sales

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 14 October 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What does it actually take for a thriving brick-and-mortar to make eCommerce half the business in 12 months? Morgan Lancaster breaks it down—brand, photography, Shopify setup, and the paid traffic engine that flipped the switch.

🔑 What you'll learn

- How Morgan grew online sales from 5–10% to 50% of revenue in a year

- Why catalog ads are a top-of-funnel workhorse—and how to feed them

- The "website first, floor second" workflow that prevents stock conflicts

- Photography that converts: camera picks, natural light setup, and Lightroom basics

- Building trust online: clean brand, curated new arrivals, and onsite collections

- Inventory planning when eComm ramps (wider vs. deeper, cash-flow realities)

- Local love: simple Google traffic ads to lift foot traffic

Join The Boutique Hub

Learn more about Boutique Hub Black

Morgan Lancaster & Ivy House Boutique

Website: ivyhouseboutique.com
Facebook: facebook.com/shopivyhouseboutique
Instagram: @ivyhouseboutique

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Ashley Alderson: Instagram

Transcript

Click on a timestamp to play from that location

0:00.0	Have you ever been on someone's website and felt like, wow, they nailed it. Their brand is beautiful.
0:06.4	I know exactly who their ideal customers are. They have executed things seemingly flawlessly.
0:11.6	Well, I don't say that often, you guys, honestly. And I was so impressed by today's guest,
0:16.9	Morgan Lancaster, as we talked about her transition of going from a thriving brick and mortar
0:22.6	to adding e-commerce and selling online into her business model and how in just one year,
0:28.3	she grew from her online business being maybe 5 to 10% of her total revenue to now being
0:34.3	50% of her total revenue. So you're going to learn all about it today with Morgan Lancaster,
0:40.6	the founder of Ivy House Boutique. And we're going to dig into all the things that brick and mortar
0:44.3	businesses need to know to transition online, including your marketing, your Facebook ads. Yes,
0:49.7	she's a part of Boutique Hub black, but also your photography and how critical it is for
0:54.0	photography to be a main staple in your business if you're going to move. part of Boutique Hub Black, but also your photography and how critical it is for photography
0:54.6	to be a main staple in your business if you're going to move from brick and mortar to online.
1:00.4	So get ready to take a ton of notes. Honestly, this was a great interview. Morgan did such a
1:04.8	great job. You guys are going to love this. You're going to learn a lot and you're definitely
1:08.1	going to be inspired on how you can do the same.
1:12.7	So get ready to meet Morgan Lancaster.
1:13.7	Let's get started.
1:16.8	Hey guys, welcome back to the podcast this week.
1:19.9	I am excited about this conversation, Morgan.
1:24.5	I was snooping all over your website before we got on the podcast today.
1:26.0	And so we have a lot to talk about.
1:27.3	Thanks for jumping on with me. Yeah. Thank you for having me. I'm so excited to be here. Oh, the Boutiquea Black team. When I asked him, I was like, okay, I have a couple people that I'm looking at Boutiquea Black that I really want to invite to the podcast. They're like Morgan, like for sure Morgan. She's got great things happening so we're gonna dig into your today. Before we get into all of it, though,
	...

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