Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to the podcast and a brand new series that we are launching on Fridays called Five Minute Fridays.

There are so many bite-sized, quick, actionable tips that I know in business, if you just put them into place, you could see some immediate results.

And so my goal is on Fridays to bring you these quick tips so you can get some fast results inside of your

business. Some of these are going to be like, aha moments, right? New ideas. And some of these

are going to be reminders on things you've probably heard me talk about a lot in passing,

but maybe just have never taken the time to put into action. My goal is to bring you things

that don't take a lot of time, but maybe

can yield you some pretty big results. So let's get started this week with our very first five

minute Friday. And I want to share with you five retail acronyms that every retailer, no

matter what type of retail you're in, should be using and really understanding on a regular

basis. So first one is this. What is your

ROI? R.O.I is a general term that we use across any business, it doesn't matter what it is,

to simply measure return on investment. So when you hear me talking about being a CEO versus

being a hustling entrepreneur, the main focus of a CEO versus an entrepreneur is,

what is the ROI of my time working on this project? What is the ROI of our investment,

building something new? R.O.I is a general term, so the calculation doesn't matter, but it's

making sure you understand that what you are inputting into a project has to have a greater

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