Before we get into today's episode, if you want to actually improve your body composition

and are sick of random workouts that just wear you down and burn you out, that's exactly

why I build EVLO.

EVLO is science back strength training designed to help you build muscle, improve body

composition, and feel better in your body without beating yourself up or living in the gym.

You can try EVLO now for two weeks free if you visit evelofitness.com. Welcome to Fitness Rewired on the Dr. Shannon

show, a nine episode capsule designed to close the gap between fitness culture and exercise

science so you can see higher return on your effort and finally feel like you're doing enough.

Many fitness beliefs come from marketing and tradition and don't align with current evidence.

When you learn the truth, you can rewire your thoughts around fitness.

That shift leads to higher quality actions, better results, and health you can actually sustain.

I'm your host, Shannon Richie. Welcome to the show.

I want to challenge you to think of the very first time you remember anyone intentionally working out.

For me, it was my mom doing Jane Fonda DVDs. I remember them talking about lifted booties and toned tummies.

I remember the before and after infomercials of people holding up their old pants.

I remember just do it campaigns with sweaty athletes.

My ideas of what fitness should look like or should do for your body was first planted at a young age

from advertising and media. When I first started unraveling some of my own deep-seated beliefs,

it truly blew my mind. And I felt lied to. It made me realize how much time I had wasted

pursuing the wrong goals, doing the wrong workouts, wearing my body down,

and ultimately creating unhealthy mindsets around fitness and my body.

And whether we realize it or not, we have all been shaped by the media.

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