Fitness Companies Make Moves to Win Back Gym Goers
Business Wars Daily
Audible
4.6 • 717 Ratings
🗓️ 25 January 2022
⏱️ 7 minutes
🧾️ Download transcript
Summary
Today is Tuesday, January 25, and we're looking at Planet Fitness vs. Exponential Fitness.
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Transcript
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| 0:00.0 | Wonderly Plus subscribers can listen to Business Wars daily ad-free right now. |
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| 0:08.5 | How do I cope with waiting for results? |
| 0:11.6 | It's all I can think about. |
| 0:13.5 | Is the cancer going to come back? |
| 0:16.0 | I can't sleep. |
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| 0:21.7 | cancer. The questions, the anxieties. We understand because we've been there too. If you or |
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| 1:07.0 | Thank you. McMillan Online Community. From Wonderry, I'm David Brown, and this is Business Wars Daily for a Tuesday, January 25th. It's no secret gyms have taken a beating during the pandemic. |
| 1:12.9 | Roughly a quarter of U.S. fitness centers have closed since COVID visited our shores, |
| 1:17.6 | and gym usage is down by half. The industry had a glimpse of good news when gym visits were up |
| 1:23.6 | 1% each in November and December, the New York Post reports, but then Omicron hit, |
| 1:30.0 | causing new restrictions like mask mandates in some states just as resolution season hit. |
| 1:36.0 | But these setbacks haven't stopped Planet Fitness from making a big move. |
| 1:39.9 | The self-proclaimed judgment-free zone is buying Sunshine Fitness growth holdings, |
| 1:44.8 | one of the chain's largest franchisees and owner of more than 100 locations. |
| 1:50.2 | The deal will cost Planet Fitness just under a billion dollars in cash in stock. |
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