FireCreek Snacks - Exceptional Taste. Clean Ingredients

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 2 June 2021

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

*This episode is brought to you by MuteSix and Honeycomb Credit*

The thing that fueled our growth was partnerships - the ingredient behind the growth of FireCreeks Snacks.

In the second half of this Feature, Dustin Riechmann, Partner at FireCreek Snacks, tells us about their money-back guarantee and confidence in their products.

He addresses the common problems that entrepreneurs face. The first one is dealing with difficulty while dealing with a diverse audience. Another is educating customers about the difference between their snacks and the ones you might find at your typical gas station counter.

Then he expresses the challenge they faced with their wholesale accounts due to the pandemic. Most of their sales are online, but they want to balance these two.

In this episode, we discuss: Problems faced by entrepreneurs; How they overcome their issues; How pandemic affected the business; The balance between eCommerce and retail sale; Why partnership is beneficial; Podcasts are the most effective way of partnership; Where to find their brand; Kinds of flavors available at FireCreek Snacks; and so much more.

Join Ramon Vela and Dustin Riechmann as they break down the inside story on The Story of a Brand.

For more on FireCreek Snacks, visit: https://www.firecreeksnacks.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

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Transcript

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0:00.0	Recorded at Mute Six Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.1	This is the story of a brand with your host, Ramon Vela.
0:21.3	But the thing that really fueled our growth was partnerships.
0:25.1	And when I do partnerships, I'm always looking to lead with a win.
0:28.8	So I got a couple of quick examples, if that's okay.
0:32.0	Sure.
0:32.8	Yeah, so one, I was invited to be part of this healthy living bundle.
0:37.0	And so this bundle was basically a collection of mostly digital resources.
0:40.1	So you can think of like cookbooks and grocery tips and that kind of stuff.
0:45.0	And I heard about it and I learned about it and I reached out to one of the coordinators.
0:49.0	And I said, have you ever thought of doing like a physical product as a bonus?
0:52.9	And so Fire Creek would like to be that bonus, you know?
0:55.0	And so I knew they had this whole collection of people who are looking to eat healthier.
0:59.0	And so it's a huge win for us to get in front of these people.
1:03.0	I'm giving them like a really a good amount of snack sticks for free as a bonus.
1:07.0	And then, but we were able to then say, you know, have upsells basically.
1:11.7	Like you can get, I can't remember what it was, say 10 sticks for free.
1:15.1	Or we're going to give you a discount.
1:16.5	You can get, you know, 50 of them for this price.
1:18.7	We had enough people take that additional opportunity that we basically broke even or did better with what we gave away.
1:25.4	And we acquired a lot, you know, like many hundreds of customers that way.
1:34.2	This episode is brought to you by Honeycomb Credit.
	...

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