Storq - Changing the Way People Feel in Maternity Clothes
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 3 June 2021
⏱️ 37 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Daasity, and Rockerbox**
In the first half of this Feature, we have Courtney Klein and Grace Kapin, the co-founders of Storq, a brand that offers maternity essentials in easy-to-shop bundles that keep expecting mamas looking and feeling like themselves.
Maternity can be an extraordinary time in a woman’s life. It is also one of the most challenging and complicated times of their lives, both mentally and physically.
Clothing is one aspect of the maternity journey that can also affect a mother’s self-esteem and emotional well-being. How you look determines how you feel, which Storq aims to improve with their maternity clothing.
In part 1, we discuss: What Storq is about; How they were inspired to create Storq; Why maternity clothes are important; How Storq comes with a huge responsibility; The evolution of Storq into postpartum; Why they chose to use real pregnant women as models; How they are more than an apparel company; and so much more.
Join Ramon Vela, Courtney Klein, and Grace Kapin as they break down the inside story on The Story of a Brand.
For more on Storq, visit: https://storq.com/
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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*
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Transcript
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| 0:00.0 | Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.3 | I think even when we very, very first started this brand, |
| 0:27.1 | we started with talking to pregnant ladies |
| 0:29.7 | that I met through my friend's parent groups. |
| 0:33.5 | And I went to people's houses, and I talked to them, |
| 0:36.2 | and I tried clothes on them, and I listened to the things that they were saying as people who are expecting children or people already had children and were expecting another. |
| 0:46.3 | They just felt very overlooked and they felt totally passed over by you know mainstream fashion high fashion everything like |
| 0:56.8 | nobody cared about this customer so it just became it became the first point of contact where |
| 1:03.8 | like establishing empathy for the customer was critical to understanding what they need what to make |
| 1:09.6 | and like how to speak to them. |
| 1:11.6 | So I think from very early on, you know, it just became very obvious that this was a little bit more than just making a collection and then making more collection. |
| 1:23.6 | It was much more about how to help people solve problems, how to help lift up this customer, |
| 1:29.0 | how to establish their place in the market, and say, hey, you know, pregnant ladies are people. |
| 1:39.7 | This episode is brought to you by Diasity. |
| 1:42.9 | The good folks at Diasity provide a single view of your sales and marketing data to identify |
| 1:47.0 | the channels and products that are performing the best so you can make better data |
| 1:51.7 | and power decisions. |
| 1:53.3 | You'll find that in minutes, you'll unify all of your sales and marketing data to better |
| 1:57.4 | understand critical growth metrics like LTV, Roads, and profit margin by product. |
| 2:02.6 | So join 1400 Shopify and Shopify Plus brands like Rothies or Who Gives a Crap or Koppari |
| 2:08.7 | or movement watches who are all growing faster with better insights. |
... |
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