The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads with Cole Turner

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 7 November 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Stop losing money on ads! Grab your copy of Tier 11’s FREE calculator with all the actors and formulas you need to determine the most important metric in your marketing efforts.

Download Your nCAC Calculator Now: https://www.tiereleven.com/ncac

Joining us today is Cole Turner, Growth Strategist at Tier 11. We break down how incorrect nCAC (New Customer Acquisition Cost) calculations can make you believe you're profitable when you’re actually hemorrhaging cash. Cole walks us through a real-world example of a beauty brand, showing how fixing their nCAC revealed a massive discrepancy that changed their entire business strategy.

We also discuss how adjusting your ad spend to align with real business costs can actually help you scale. If you're spending on ads without understanding your real margins, you could be scaling in the wrong direction. Join the conversation now and get your business metrics in order before your next big marketing push.

In This Episode:

- What nCAC is and why it matters

- Case study: nCAC error in a beauty brand’s strategy

- Common mistakes in nCAC calculations

- How to calculate nCAC accurately

- How overheads factor into nCAC on scale

- Why ad spend efficiency isn’t enough

- The importance of knowing your numbers

Unlock the Ultimate Marketing Advantage With Our Creative Diversification Package!

Get 30 monthly deliverables,10 ad types, and access to the Tier 11 data suite. Available exclusively for 11 lucky businesses at: https://www.tiereleven.com/apply

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect With Cole Turner:

LinkedIn: https://www.linkedin.com/in/coleturner98

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram -

Transcript

Click on a timestamp to play from that location

0:00.0	If you're still relying on Google and Facebook, also known as meta, for your performance,
0:05.7	you're missing taking your performance even further.
0:09.1	And that's where Realize comes in.
0:10.7	Realize helps performance marketers tap into more ad placement across hundreds of premium
0:15.8	websites reaching audiences you just can't find on traditional social channels.
0:21.2	With intent-based, contextually relevant ad placements,
0:24.5	you can drive real conversions, not just impressions,
0:27.6	and expand your acquisition strategy through better data,
0:30.6	more control, and higher ROI.
0:33.5	Thousands of brands already use, realize,
0:36.3	to diversify their ad spend, boost performance,
0:38.2	and unlock high quality traffic websites that'll scale your business. Now, if you're ready
0:43.9	to go beyond the usual playbook and start reaching new audiences, check us out over at
0:48.1	signup.tabtab.tab.com to learn more. EnC is often an overlooked metric.
0:55.9	Even a small percentage difference in how you're calculating this can take you from breaking
1:00.3	even or profiting and growing into a sustainable large company or on the contrary, you
1:06.2	could be losing money on every single order.
1:08.5	There's huge companies that blow up overnight if they don't get acquired by a VC firm
1:13.6	because they've overspent without knowing these important metrics.
1:16.6	First step if we want to determine our NCAQ is...
1:20.6	You're listening to perpetual traffic.
1:31.3	Are you losing hours building campaigns and analyzing reports? Well, active campaigns, AI agents do all the heavy lifting for you.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.