Finding Your Core Mission with Michelle Onuorah [Coaches Corner]

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 14 March 2023

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Our amazing TSL coaches do a lot of great work helping our students accelerate their speaking careers through our programs.

But beyond their great work at TSL, our coaches are people with their own amazing journeys inside and outside of the speaking industry.

This week on the Coaches Corner, our director of student success Maryalice Goldsmith interviewed coach Michelle Onuorah about her mission, her speaking career, and how she ended up at The Speaker Lab. Michelle is a faith-filled go-getter with so much passion for life, and Episode 437 gives you just a taste of what you might learn from her if you enroll in one of our programs.

Michelle started out as a TSL student before she started coaching for us (a story shared by many of our coaches, like Erick Rheam). Her mission had already fired her up to run a life coaching business and publish a book when she decided to dig deeper into the opportunities afforded by speaking. Michelle is an ideator and innovator with a professional story marked by constantly trying new things. Her experience as a TSL Booked & Paid to Speak student helped her to hone in on her audience, focus on her core mission, and come to terms with not being able to do everything for everyone.

Michelle’s story will inspire anybody struggling to stay on top of all their entrepreneurial visions. Prioritizing the most important initiatives in alignment with your goals is no small task when you have a dozen ideas percolating at once! Michelle and Maryalice also offer some much-needed insight into how to develop and pitch services (like coaching) and educational resources (like books and courses) that help your audience follow the solutions you speak about all the way through. This episode offers some great lessons in how a business based on a powerful mission can evolve over time, especially if you want to expand your impact.

You’ll also learn all about:

How to form a mission statement connected to the impact you want to create
The relationship between heritage, spirituality, and your mission
What Prophetic Listening is and how Michelle built a business around it
Why TSL is such a powerful community when you’re facing rejection
How to make it as easy as possible for your audience to buy your products after a talk
How keeping your website up-to-date affects your lead generation
Strategies for pivoting your business when you’re suffering from burnout
…and so much more!

Episode resources:

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakakerlab.com slash marketing. That's what you got to do is go to the speakerlab.com slash marketing and we'll see you there.
0:49.2	Hey, what's that friend? Grant Baldwin here. So glad to have you here with us for another awesome
0:52.6	episode of the speaker lab podcast. Now, one of the best parts of our student experience here at the Speaker
0:57.8	Lab is the coaching that is integrated into our programs. And our team has the experience and
1:02.3	expertise that it takes to help our students gain confidence, clarity, and follow that clear
1:06.3	path to their own speaking success. And so during our Coaches Corner podcast series, you're going to have the opportunity to hear from our director of student success, Mary Alice Goldsmith, and a member of our coaching team. So whether you are at the very beginning of your speaking journey or a well-seasoned veteran in the industry, regardless, our coaches are meeting you where you're at and equipping you to take you to the next level. So I'm going to
1:27.7	hand the mic over to them. And I know that you're going to love hearing from our coaches. So
1:31.1	let's get right into it. Enjoy.
1:46.6	I'm all right. I'm so excited to have Michelle and Nora on the podcast. How are you?
1:47.6	I'm well.
1:48.6	I'm happy to be here.
1:49.6	One of our fabulous coaches for sure.
1:53.3	Last time Michelle and I did a podcast, fun fact, we did the student highlight podcast in
1:59.3	2021. Yes. Yes. So full circle, huh? Isn't that amazing?
	...

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