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Hi everyone, welcome to another episode of My Life in Four Trades. With me today is

Saad Shah, Managing Partner and Co-Founder at Noetic Fun. Hi Saad, it's great to see you.

Welcome to My Life in Four Trades. Well, thank you very much for having me. It's a pleasure.

I could see you again. I'm excited to have this conversation. So before we jump into the

trades, it's our tradition to just learn a little bit about your background. So where

do you grow up and what were you like as a kid? Well, my background is pretty much of a

nomadic background really. I'm the son of a diplomat, a career diplomat. My father served

about close to 35 years for the Pakistani government. So we moved around as diplomats every three or

four years. It's packed up your bags and go to a different city, country, culture, you know,

and that was very interesting. It was a core part of my upbringing because I had to learn how to

adapt really fast if I didn't want to get beaten up in the schoolyards. So we grew up in countries

in cities like Abu Dhabi, I was in Ottawa. Parents were first to Burma in Yangon. But my

formative years were spent in Berlin, in East Berlin, in fact. And this is in the mid-80s.

So this is, you know, right at the the cross go of, you know, just before Perestroika really took

off. And those were very, very important years for me because my siblings and I would study in

West Berlin every day, across the border, to go to school. And it was like going through 50 year

...