Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a

difference.

I am so thrilled today to have Dana Denoffrey

from Anna Ono on the show.

You are such an inspiration to so many and I'm just so grateful that you took the time

today to be here so thank you for coming on your brand amplified. Well thank you

for having me I'm super excited to have a chat I think think it's just, you know, it's great when you start a business, but it's amazing to share that experience with so many people that can hopefully be helped by it.

Yes, so let us know your business.

How did you, before we get into what it is,

is it your first business?

Have you always been an entrepreneur?

You know, how did you get into this journey? Well technically I guess if you ask my my

parents and or my friends I've always been an entrepreneur I had many friends that

embarrassed me during a video filming that were, you know, remembering Dana coming to school trying to like pedal and sell all of the things that I made over the weekend, whether it was purses or jewelry or clothing, but I guess like in some ways both of my parents are entrepreneurs and my dad had a construction business for a long time of his life he built homes my my mom's been an accountant to small businesses so I've always seen that and kind of work for themselves and in some ways had that exposure from a really young age as well as just you know wanting to be creative and find my own way through things and figure things out on myself I feel like really

lended me to getting the opportunity to create my own business and maybe not being so afraid of doing

so.

Yeah, definitely. You have a degree in fashion design. Were you working as a

designer? What were you doing in that world before you started your own brand?

Yeah, I, well I started making clothing when I was eight years old.

I say that because my grandmother was really great.

She taught me how to, she was a master seamstress and she taught me how to sew and I was just always really engaged with cutting out patterns and making my own clothing and designing, you know, all the different colors of options that you could get a dress from Crayola yellow to grassy green.

...