Fill it Forward - Every Time You Reuse, They Give.

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 June 2021

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix and Repeat**

“Give out something meaningful, like a reasonable bottle or reusable bag,” says Matt Wittek, Founder and CEO of Fill it Forward.

In the second half of this Feature, Matt says that he hopes to inspire more actions. The brand sells products directly to consumers as well as B2B channels. In addition, they sell trackers and support projects through partner programs in 12 different countries.

A donation is made whenever someone uses the tracker. Fill it Forward works with corporate event teams and brands that care about sustainability. Matt says that earlier they used to go by 'Companion,' but they changed the name to 'Fill it Forward' about a year ago.

In part 2, he talks about:

* How to get started with Fill it Forward
* How the tracker works
* Donation made for every use
* Inspired by brands like Fitbit
* What companies work with Fill it Forward
* The future of Fill it Forward

Join Ramon Vela and Matt Wittek as they break down the inside story on The Story of a Brand.

For more on Fill it Forward, visit: https://www.fillitforward.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

This episode was brought to you by Repeat.

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Transcript

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0:00.0	Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.1	This is the story of a brand with your host, Ramon Vela.
0:21.4	So, you know, events is a big part, employee engagement.
0:25.9	You know, a lot of companies, as you mentioned, do care a lot about sustainability.
0:29.4	Their employees care a lot about sustainability.
0:31.3	Culturally, it's really aligned.
0:33.2	So why not in those sort of onboarding swag moments give out something that's meaningful,
0:38.3	like a reusable bottle or a reusable bag or whatever it might be, that could connect and then
0:42.7	create community within your own company, which is really where we can step in and add a lot
0:48.4	of value.
0:49.4	Colleges, universities, as I mentioned, we do a lot of similar things.
0:53.1	So that's traditionally how people would sort of work and support our programming in some way and
0:58.0	really where we add the most value.
1:05.0	This episode is brought to you by repeat, the easiest way for your customers to reorder products they love.
1:12.3	Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused
1:17.2	commerce is the key to customer retention for CPG brands.
1:21.2	But with monthly churn rates pushing 10% across the industry, repeat has a better way.
1:28.1	Repeat will automate a frictionless reordering experience for the largest part of a CPG
1:33.9	brand's customer base, the non-subscriber.
1:37.8	Repeat uses machine learning to analyze one-time shopper behavior, automates reordering
1:42.6	notifications, and delivers personalized replethement
1:46.3	cards that aid in upsell and cross-sell efforts. The result, higher LTV, better margins,
	...

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