Mighty Kind - An Anti-Bias Series for Kids

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 June 2021

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix and CartText**

“We are striving to bring humanity back into the conversation at a younger age,” says Nadine Fonseca, Co-founder, and CEO of Mighty Kind, an anti-bias education company.

The brand aims to bring a better understanding of anti-bias learning to kids of elementary ages. Nadine grew up in the San Francisco Bay Area with a lot of diversity. She wanted her children to experience the same. This feeling towards her kids pushed Nadine to get started with the brand.

She says surrounding herself with people who understand and love the mission is essential.

In part 1, she talks about:

* How she’s grateful for her daughter
* Overview of the brand
* Why Bias is a naturally occurring thing that may never go away
* Dealing with Imposter syndrome
* Her life before Mighty Kind
* What pushed her to get started
* The Challenges
* The different types of content they produce

Join Ramon Vela and Nadine Fonseca as they break down the inside story on The Story of a Brand.

For more on Mighty Kind, visit: https://mightykindkids.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.1	This is the story of a brand with your host, Ramon Vela.
0:21.1	So Mighty Kind is an anti-biased education company.
0:27.1	We've been around for about two and a half years now.
0:31.4	And really our aim is to bring a better understanding of anti-biased learning
0:37.4	to kids ages about 5 to 12, so elementary ages.
0:42.2	And in doing that, we try to create materials that amplify own voice experiences.
0:49.2	So whether those are stories or illustrations or interviews, things like that, we really are striving to just
0:57.6	bring humanity back into the conversation at a younger age so that kids can kind of work on developing
1:03.6	those empathy muscles and flex them as they grow so that they become second nature as they,
1:08.8	you know, grow into full-fledged global citizens.
1:15.4	Hey, are you interested in improving your abandoned cart recovery rates? Well, let me tell you about cart
1:22.4	text. Cart text is powered by real people, not bots, not AI, real people.
1:30.1	Cart text will contact and engage with your customers in real time to make the sales that you missed.
1:36.0	One by one, cart text will convert your abandoned carts, turn subscriptions, and billing-related issues using live agents and SMS. Real people getting the job done.
1:48.6	Visit carttext.com. Again, that's carttext.com. And please, please let them know that the story of a brand
1:56.7	sent you. Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
2:03.9	Like always, I have an amazing founder and brand that we're going to feature on today's show,
2:08.9	but first, we're going to talk a little bit about gratefulness. So, Nadine, do you remember a time
2:15.7	when someone provided you with a level of support that made you feel so grateful because it meant that they believed in you or your vision or your potential?
2:24.7	Do you remember a time like that that you can share?
2:27.3	I do.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.