Hey everybody. Thanks for tuning in to another episode of marketing fruit, fresh fruit. I'm your host, Julian Kelly, back again with another day in Paradise. And today we're going to focus our attention on brand positioning, brand awareness, and word of mouth marketing. So brand positioning is the way

you differentiate yourself from your competitors. Brand awareness is the extent to which people

are able to recall your brand. And word of mouth marketing is the oral or written advocacy

of a good or service from a satisfied customer.

So the example used for today is Nike.

Everybody almost from all four corners of the earth knows about Nike and they know about

Nike from a couple of different things.

The word, Just Do It, that Nike checkmark, or from one of their favorite athletes who is

sponsored by Nike and holds Nike up to the highest regards.

Now, you can also recognize Jordan, Adidas, Puma, and a lot of other different brands based on how they position their self and how they want to feel their brand to stick out from their competitors.

And each of them has their own unique slogan.

They have their own unique logo they have something that puts

them in that unique space and then they create demand by aligning it with

individuals and organizations that speak to a certain social circle then after

they do all that they provide a quality product that makes every individual

who uses that product a fan because of its comfortability, because of its really sleek design,

whether for athletes, for example, how light it is is how heavy it is or how it helps

them excel more in the sport that they're in now however you decide to position

your brand or to make people aware of your brand or how you activate your

customers to advocate for your brand it is really important that you focus on these things for the benefit of your business.

That is how you can scale.

That is how you can grow.

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