FF - Episode 10 "Captain Follow-Up"

Marketing Fruit

Julian Kelly

Business, Entrepreneurship

5 • 935 Ratings

🗓️ 30 November 2024

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Often, small oversights in business operations can have significant consequences. For instance, mishandling a simple task like following up with a potential client can result in lost sales and missed opportunities.

Imagine waiting for a call from a business at a specific time, only to have them never follow through. This can leave a negative impression on the potential customer and create a sense of disappointment or frustration. It's crucial to ensure that you have a robust follow-up strategy in place to avoid such situations.

A follow-up strategy involves developing a structured plan for communicating with potential and existing clients. This can include setting reminders for follow-up calls, sending thank-you notes, and providing regular updates on product or service offerings. By doing so, you can foster stronger relationships with clients and improve the chances of closing a sale.

If you're struggling to develop a follow-up strategy that works for your business, Marketingfruit.net can help. We'll help you assess your business needs and develop a customized plan that fits your unique circumstances.

At Marketingfruit.net, we understand that a great follow-up strategy can be the difference between closing a sale and losing a potential customer. So, if you want to ensure that you're maximizing your sales opportunities, schedule an appointment with us today. Together, we can develop a winning follow-up strategy and take your business to the next level.

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Transcript

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0:00.0	Hey, how's it going? I'm your host, Julian Kelly. We are now tuning into Marketing Fruit.
0:07.0	Oh man, we got a topic for you today.
0:23.6	Now, in today's episode of Fresh Fruit, we want to talk a little bit about follow-ups.
0:29.8	Now, follow-up is very essential in the sales process because when your, when your potential buyer has a lot of different options
0:42.3	available and they want, they're looking to make a decision and they may want to contact
0:47.3	somebody and they have somebody who contacts them that has great customer service, you know, tries to answer the questions
0:56.0	to the best of their abilities, is more than likely going to be able to get the sale than
1:02.0	the people who just put their information out there and don't follow up.
1:07.0	One of the most often underutilized benefits of online display advertising by the majority of companies is a great remarking campaign.
1:16.6	Getting people to your site once is the hard part. You know, once you get them there, you now have the ability to target them with inexpensive affecting messaging wherever
1:28.3	they are you know so so following up is gonna be very beneficial to you you know
1:34.7	you can put information and data in so many different ways and or so many
1:40.7	different places depending on how that person puts information into your website.
1:47.0	So, for example, if somebody puts an email into your website, you can now put together a drip campaign.
1:52.0	If somebody puts a phone number into your website, you can now do text blast.
1:56.0	If somebody signs up for some type of social media contact or anything like that or they
2:02.9	put their social media information in there, you now can reach out to them on social media,
2:06.7	add them at the matter, your network grows, you know, if you're an influencer now that,
2:10.9	now they see you on YouTube, your views go up and now, you know, that bell cow is ringing so you you always want to make
2:18.9	sure that you're following you're following up you're following through with what you're what you're
2:23.7	saying you're going to do and with that remarking campaign because that's what's really going to
2:29.5	help benefit you with those maybe cold to medium clients you know even with those hot
	...

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