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Business Wars

Ferrari vs. Lamborghini - The Gauntlet | 1

Business Wars

Audible

History, David Brown, Business, Management

4.613.5K Ratings

🗓️ 15 April 2019

⏱️ 29 minutes

🧾️ Download transcript

Summary

It’s the early 1960s. In Maranello, Italy, Enzo Ferrari has made a name for himself building the most exotic road cars in the world. But when a dissatisfied customer named Ferruccio Lamborghini shows up to complain about his Ferrari’s busted clutch, Enzo refuses to accept blame, accusing Lamborghini of not knowing how to drive. Lamborghini vows revenge.

In 1964, Lamborghini launches its first model, kicking off a rivalry with Ferrari that makes for one of the hottest automotive stories of the 1960s.


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Transcript

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0:00.0

Hey, prime members, you can listen to business wars at free on Amazon Music.

0:04.6

Download the app today.

0:07.0

It is September 10, 1961.

0:19.0

A wall of spectators form along the edge of the Monser Race Track in Italy, one of the

0:23.8

most brutal and high-speed circuits in the world.

0:27.2

Two racing drivers are speeding over 100 miles per hour.

0:31.4

They're battling for position around a 180-degree corner called the Paraballica.

0:37.4

Behind the wheel of a Red Ferrari is Wiltgang von Trips, a West German count, while Jimmy

0:42.4

Clark of Scotland floors a lime green lotus.

0:45.8

As they enter the turn, they're one behind the other, fighting for position.

0:50.4

Their wheels touch.

0:52.6

Then in the second lap approaching the curve on the intersection of the road circuit, it happened.

0:58.4

The car's spin.

1:00.0

The German count is nicknamed Crash because of his tendency to wreck his car, but he has

1:04.5

never spewed debris like this.

1:07.4

His Ferrari cart wheels up a grass embankment and plows through a fence and into a crowded

1:12.4

spectators.

1:14.4

Dust and debris form a cloud around the crash site, obscuring the horror within.

1:20.4

Racing stewards come running.

1:22.2

Soon, medics are on the scene.

1:25.0

How many are dead?

1:26.8

No one can say, not yet.

...

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