This is the

Entrepreneurs the Playbook where each week I bring you some of the greatest athletes, celebrities and entrepreneurs to talk about their personal and professional playbook to success.

Welcome to Office Hours.

This is the executive spotlight

and I have an amazing executive.

She's been a successful entrepreneur

has lived the ups and the down.

Lori Limassich, welcome to office hours.

Thank you, Dave.

Well, you know, your journey is really familiar to a lot of entrepreneurs,

but let's be honest, you're an innovator. You have faced so many challenges. We were talking previously about it was 1974 before they allowed women to have credit cards.

Yes.

We still only fund less than 3% of women

that are raising money.

Less than 3% of them get money.

The challenges have been extraordinary,

but yet here you are with multiple interests and

successful ventures with Kiester which has a philanthropic purpose and cause tied to it.

And more importantly to me, you run my brand.

And we're building a brand about you.

And that's why I wanted you to run this brand is when I think of ferocious Buddha

I think of Lori Livisich because it took a long time

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