Felix Gray - Blue Light Glasses Made for Happier Eyes

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 11 November 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, we interview David Roger, Co-Founder & CEO of Felix Gray. Felix Gray sells glasses that filter light and allow the user to look at an electronic screen more comfortably.

It started when David suffered from eye strain due to working long days in front of a computer screen. He talked to eye experts and they told him that it’s due to the blue light emitted from computer screens. His goal was to create a product that solves this problem.

David was interested in entrepreneurship since college, and he tried a few different products. He points out that different CEOs come from different backgrounds, and there’s no cookie-cutter model to entrepreneurship.

In Part 1, we hear about David’s excitement for building brands, the complex background of different entrepreneurs, and the path to building a business.

Join us while Ramon Vela interviews David and listen to him share the inside story.

For more on Felix Gray, visit: https://felixgray.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	To look great, our mission is to help people have better relationships with their technology.
0:27.2	In doing so, allowing them to live happier, healthier, more productive lives in today's
0:33.9	screen to the world.
0:34.7	And so we specifically do that through the eyewear we provide.
0:39.0	We believe that eyewear should be brought into the 21st century
0:43.9	and should work for the fact that we're in front of screens
0:46.1	for 10 to 12 hours a day.
0:48.0	We have a proprietary way of filtering blue light,
0:51.0	the limiting glare, and then we use beautiful frame designs so that you can feel
0:55.3	more comfortable in front of your screens. You don't deal with those headaches, those dry eyes,
0:59.0	that blurry vision, that eye fatigue. At the same time, you can look really great at the same time.
1:07.5	Hey, are you interested in improving your abandoned cart recovery rates?
1:12.0	Well, let me tell you about cart text.
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1:21.9	Cart text will contact and engage with your customers in real time to make the sales that you missed.
1:27.4	One by one,
1:29.0	cart tax will convert your abandoned carts, churn subscriptions, and billing-related issues
1:34.5	using live agents and SMS. Real people getting the job done. Visit cart-text.com. Again, that's
1:42.9	cart-text.com. And please, please let them know that the story of a brand sent you.
1:50.1	Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand. Today, as always, I got an amazing founder brand that we're going to feature on the show.
	...

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