Kola Goodies - Superfoods from South Asian for Your Mind & Body

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 10 November 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this second part of this Feature, the conversation continues with Sajani Amarasiri, Co-Founder of Kola Goodies. She starts this episode by talking about her strategy in the beginning.

It was hard for her to get traction as an immigrant because she didn’t have a network of help she could turn to. She resorted to hundreds of emails and the help of her different friends.

She points out that the timing of her brand is very important to her found success. Her product helps people during quarantine, and she’s happy she could get the product to market in time.

Her plan was to slowly and organically build her brand, letting the product speak for itself and win over the hearts of her customers.

In part 2, she talks about adjusting initial plans, how her products help customers during the quarantine and pandemic, and how important balance is in your life.

Join us while Ramon Vela interviews Sajani in this episode and listen to her share the inside story.

For more on Kola Goodies, visit: https://www.kolagoodies.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	I think that was one of the, like, you know,
0:24.1	when I made a list in my mind of like, okay,
0:26.4	why should we launch right now and should we launch now?
0:29.9	One reason that was a pro for us was the fact that we had this amazing product
0:36.2	that can actually help people right now.
0:39.3	Especially we have this adaptogen called Ashwakanda and it's we call it Ashfa Wow in our
0:47.3	product line and it really helps with stress and calming down your mind and go to Papa Move, for an example, has been used by monks up in the Himalayas to meditate for years.
1:03.4	Because it just gives clarity and memory and focus.
1:08.0	So I think being able to bring that at the right time was definitely a pro.
1:15.0	The one thing that I wasn't so excited about was a lot of people's mindset. And I think attention
1:24.5	was not, you know, focused on new brands that are launching.
1:30.4	But, and, you know, so that was the only thing. But I think we definitely had the right product
1:36.2	at the right time for people.
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1:49.9	Cart text is powered by real people, not bots, not AI, real people. Cart text will contact and engage with your customers in real time to make the sales that you missed.
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2:16.8	Again, that's cart-text.com. And please, please let them know
2:21.8	that the story of a brand sent you. Hey, don't forget to listen to part one of this amazing feature.
	...

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