One of my favorite quotes is from David Packard, who once said, more businesses die of indigestion

than of starvation. I see this all the time. It is so common with money, whether it is for you

individually or for your business, that people get so tangled up in the big complex projects

that they drop the ball on the small stuff. To do well over time, you have to get the

simple stuff right first. And one of those fundamentals in business that often gets overlooked

is expense management. And that is why 25,000 businesses use Ramp. Ramp is a corporate

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Sutton Bank, number FDIC, terms and conditions apply. Most academic studies in psychology

are pretty boring, at least how they're done.

The surveys, the tests that they run to try to figure out how people think.

Maybe the results are interesting, if you like reading that kind of stuff, but most of the tests

themselves are kind of boring.

But once in a while, you come across a test where you're like, oh, that is so well

designed. That was so genius. That is so fascinating. And one of my favorites, my favorite studies

that I've come across showing this, it's actually pretty well known. This is not that much of a

secret. It came from a Harvard psychologist named B.F. Skinner. B.F. Skinner did most of his work

at Harvard about a hundred

years ago, and his famous study that made his career, and I think was so interesting, is a study

that he did on pigeons. And B.F. Skinner wanted to figure out the science, the psychology of incentives.

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