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The Morgan Housel Podcast

Beautiful vs. Practical Advice

The Morgan Housel Podcast

Morgan Housel

Business

4.91.1K Ratings

🗓️ 20 March 2025

⏱️ 13 minutes

🧾️ Download transcript

Summary

I heard a phrase recently: “Magazine architect.”

It’s a derisive term architects use for their colleagues who design buildings that look beautiful, grace magazine covers, and win awards, but lack functionality for the tenants.

The same is so true for financial professionals. If you are looking for practical advice, beware hiring an artist whose goal is to be praised should be, too.

Thanks to my friends at Ramp -- the best expense accounting system I've seen. For more check out ramp.com/morgan.


Transcript

Click on a timestamp to play from that location

0:00.0

I once heard this great story from a comedian who said his career started falling apart when he realized that he was spending so much time managing and producing his act,

0:07.6

that he had less time doing what made his act great to begin with, which was analyzing everyday life and making jokes about it.

0:14.2

I see this so often in business. The more successful you become, the more your time is pulled away from the thing that made you successful to begin with. One of those things that can suck up valuable time is expense management,

0:25.9

and that is why I and 25,000 other businesses use Ramp. Ramp is a corporate card that includes

0:31.6

the best expense tracking and reporting software that I have ever seen, automatically capturing

0:36.9

every transaction the moment

0:38.2

your card is swiped. It saves you time. For listeners of the show, Ramp is offering metal cards

0:43.6

for the next 30 days. Just go to ramp.com slash Morgan. Cards issued by Sutton Bank, member FDIC,

0:49.9

terms and conditions play. I was reading this book about architecture recently in the history of architecture,

1:02.0

which is not really my thing, but it's a fascinating book.

1:05.0

And I heard a phrase, I read a phrase in this book that I thought was so ingenious and

1:10.0

got me thinking. And the phrase was

1:12.0

magazine architect. Now, maybe some of you have heard this, already know this. It was new to me.

1:18.0

A magazine architect is a derisive term that architects use for their colleagues who design

1:24.6

buildings that look beautiful in Grace Magazine covers and they're shiny and they're

1:29.3

amazing and they get attention, they win awards, but they completely lack functionality for the tenants

1:34.8

who occupy these buildings. So it gave a bunch of these examples of what a magazine architect

1:41.0

will do. They will build these intricate, amazing roofs that look amazing,

1:46.2

and they are notorious nightmares of Ford leaking. Huge pain in the butt for the people who live in

1:51.9

them and own the buildings. They will create oddly shaped buildings, you know, hexagons and pentagons,

1:57.7

and they look great from the outside. They're very cool, but they offer very

2:01.5

little flexibility to remodel the interior layouts for the people actually using the buildings.

...

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