Reality Radio for a really great future. We're talking real money.

Hello everyone and welcome to talking real money. I'm Don McDonald and this is the place

where we try to make money just a teeny tiny bit easier to understand and deal with. And, and if you have

a question that has something to do with money, or you'd like to share something that you

think is amazing that's financial, give us a call at 855-935-tac-5-935-825-

So it's that easy. And Tom's right there. I'm over here. I'm Don

McDonald. That's Tomcock. And you're there. We appreciate you being there. And we have been, well,

we've talked about a huge facet of the financial services industry, a huge part of it

for a very, very long time. It's the fees. You know, you have to pay somebody to do stuff for you.

It's just the way the world works. You used to be barter. Used to be somebody to give you a little

advice, you give them a little advice. You'd give

him a chicken or some eggs or some milk. I might take that at this point. And you didn't

have to pay taxes on it. Then the government figured out, hey, if we make money, then they have to pay

taxes on it. No, I don't think that was the reason. But when you get financial advice from someone, you should expect to pay them.

The problem is you never have really known what you paid them unless you read through reams and reams of data.

And I think after us harping on it for so many years, not just us, but many, us in the grander

sense, finally, finally investors are starting to say, hey, I want fee transparency. I want fee clarity. I want

to know what I'm paying and quit trying to pull the wool over my eyes.

As a matter of fact, it turns out they care about that more than they care about what they're making.

Yeah, that's a bit of a surprise.

Six in ten financial services customers rank clear and understandable fees among their most important wants in a poll. And there's no small poll. Six thousand households. Yeah, so that's number one. The number one thing they want is just tell me what I'm paying. Help me understand what I'm actually paying you.

Number two, which does surprise me, is that they want unbiased advice. Number three, which

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