Feat - How to Win as a Direct-to-Consumer Brand

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 9 October 2019

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For Taylor Offer, Co-Founder at Feat, life as an entrepreneur has been a roller coaster. He met his co-founder, Parker Burr, in college and by their senior year they had sold over 20,000 pairs of socks from their backpacks. Back then no one took them seriously but that's different today as Feat has become a premium brand that is moving beyond socks and now into Hoodies (the softest hoodies ever) and soon into other areas.

In Part 1 of this feature, Taylor shares the good, the bad, and the lessons learned in building a DTC brand, including: How they sold millions via Influencer marketing by getting in early on Influencers, Why socks are not a great item to sell via e-commerce and why (plus which products sell better), Why you want to limit your SKUs, The Four mistakes they made that you MUST avoid, Why it's critical to find a mentor that knows your industry and why you should listen to them, The Three things they did "right" that you should copy, How to be successful in Influencer marketing today, and much more.

Join us while Ramon Vela interviews Taylor Offer in Part 1 of this episode and hear him share the inside story of a brand.

For more on Feat or the Taylor Parker Agency visit: https://featsocks.com/ | https://taylorparkeragency.com/

Visit the partners who make this show possible:

Churn Buster - https://churnbuster.io/pod
Retention Science - https://www.retentionscience.com

Privy - https://www.privy.com/cf

Transcript

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0:00.0	Recorded at the Retention Science Studios.
0:08.4	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.9	My name is Ramon Vela, and this is the story of a brand.
0:26.3	Thank you. and this is the story of a brand. Hey, thanks very much for joining us today.
0:28.3	This is going to be a fantastic episode.
0:30.8	However, before we begin, I have something kind of serious to talk to you about.
0:34.9	Now, did you know that on average 15% of online credit card payments get declined?
0:40.5	Now, if you're a subscription business, this can have a huge impact on your churn rate.
0:45.9	Now, the good news is that most of this is recoverable. Churnbuster helps subscription businesses recover
0:51.5	failed payments and reactivate those subscriptions.
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0:59.9	Now, getting set up with Churnbuster takes less than five minutes, and if you're just getting
1:04.3	started, you can try out their free plan for recharge. To learn more, visitchurnbuster.io slash POD again, that's churnbuster.
1:14.0	.io slash POD. You know what stinks? It's spending all your freaking money on driving
1:20.8	traffic to your site, but only converting one or maybe two percent of them to sales. Now, this is a really
1:27.0	common problem, and fortunately, Privy is sitting out to solve this.
1:31.6	Over 300,000 loyal business owners trust Privy with list growth and increasing conversion.
1:37.1	So if you want to increase your average conversion rate, we've got a special offer for
1:41.3	the story of a brand listeners.
1:43.4	You can schedule a conversion consultation
1:45.7	with one of their e-commerce experts for free,
1:49.1	and you can do this by going to at privy.com
	...

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