Hey, girl CEOs, we are back.

And baby, we need to have a real conversation today.

Like, pull up a chair, grab your coffee and your tea, and let me tell you something that might hurt your feelings, but save your life.

So, I'm scrolling to my DMs yesterday, right?

And I literally keep seeing the same message

over and over. Ronnie, I have this amazing idea, but I want to start my business, but, I know I should

be doing more, but, but, but, but, but, but, chowow if i had a dollar for every but i heard

holistic would be a billion dollar company by now okay listen i get it i really do your comfort zone

feels like that favorite pair of sweatpants the ones that that you love, you wear them to the market,

you wear them around the house, you absolutely love them,

but they are worn out.

They got holes in them, and they probably shouldn't be worn in public.

But you keep wearing them because they feel good, don't they?

But let me ask you something.

When was the last time someone got rich, famous, or made a fortune staying in some raggedy sweatpants?

I wait. Listen, I am Ronnie Rune. And if you don't know me, first of all, where have you been?

I'm the founder of holistic. We are that plant-based skincare and feminine care brand that your

favorite girls, girls keep talking about. And before that, I build Girl C.O. Help thousands of

women step into their power and build their empires. And listen, 12 years ago, I was scared to post on Facebook. All right. And I'm talking about a five

second clip at this point in time because I was so concerned about what people would think.

And I really felt like they would probably say I talk too much. But look at me now. Clock it. Today, we are going to talk

about why your comfort zone is not your best. It's that toxic friend who keeps you small

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