Stop doing what you're bad at and build a 10 million dollar brand

Girl CEO

GIRL CEO Network

Entrepreneurship, Business, Education, Self-improvement

4.6 • 896 Ratings

🗓️ 21 August 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Many entrepreneurs wear too many hats and not always the right ones. In this episode Ronne B sits down with Mignon Francois to walk you through how to identify the tasks that hold your business back, then lean into your strengths to build a brand that can scale to seven figures. Grab your tea as Mignon François founder and CEO of The Cupcake Collection started in 2008 with just a KitchenAid mixer, a dorm-sized fridge, and $5, she built a multi‑million‑dollar cupcake empirefrom her living room in Nashville’s Germantown to becoming a beloved, award-winning local institution.

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Transcript

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0:00.0	Let's talk about some of the things that you've done to actually grow your company to where it is today.
0:04.7	Yeah. One of the things I did, I made a list of the 100 things I never wanted to do again.
0:09.9	Like, I hated answering the telephone. I was like, number one, I never want to answer the phone again.
0:15.6	When I stopped doing things that I was not good at, instead of trying to get good at what I wasn't good at
0:22.6	and start just being good at what I'm already good at, my business began to explode.
0:28.2	Yeah. I started getting people around me who were smarter than me in the room because I don't
0:33.1	want to be the smartest person in the room. And if I'm the smartest person in the room,
0:37.2	then I need to get into a new room.
0:39.5	Because we are the sum total of the five people that we hang around with. And so if the people in the
0:46.2	room with me are all, I'm smarter than all of them, then I need to go get something that I can bring back to them. So when I made that list of
0:56.7	100, I started thinking about what can I combine to make different job descriptions out of
1:02.5	these? And so I made job descriptions by combining things together. And then I also listened to young
1:08.7	people. I am an advocate for young people.
1:14.8	It's the girl CEO show, run it up.
1:18.1	Always on the brine.
1:19.2	You already know what's up.
1:21.0	Everything from date and the life and the business.
1:24.1	Covering it all like a boss come and get this.
1:26.8	It's the's CEO show yeah
1:29.2	hey best friends welcome to the girl CEO show the playground for female entrepreneurs
1:35.0	I'm your host Ronnie Brown and today I'm super excited because I have one of my favorite
1:41.1	cupcakes in the building go ahead and introduce yourself and tell everyone who you are.
	...

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