Hello and welcome to this Being Boss of Flashback Friday episode.

A big being-boss shout out to the HubSpot Podcast Network for supporting this episode.

Stay inspired with more podcasts that help grow your business at HubSpot.com-slashpodcastnetwork.

Karin here from the Being Boss team and in this series we're bringing back some of our

favorite conversations from the episode archives.

Listen in as Emily chats with Michelle Corey about owning and sharing your story as a more

authentic form of selling and marketing.

Plus you'll hear examples of what not to do when it comes to selling and how Emily has

used storytelling in her own business.

If you want to hear more of this conversation, check out episode 241, own who you are with

Michelle Corey.

Knowing your story, accepting and embracing your story and then being more open with that

story and in the same way that Brane Brown talks about vulnerability so often is I think

key to connection in general and really all any of us are doing fundamentally no matter

what our product service or endeavor is, is connecting with other people.

And so when you boil it down to a very human level, when you're just like fundamentally

I'm a human being with a story to tell and in order to connect with this human being,

I have to tell my story and also listen to theirs.

I think that kind of shakes you out of the mechanics of, well this is marketing.

Do you know what I mean?

Yeah, for sure, not Kelly.

Tara, Tara Street, I can't remember what it is that she said.

...