Welcome to Being Boss, a podcast for creatives, business owners, and entrepreneurs who want

to take control of their work and live life on their own terms.

I'm your host, Emily Thompson, and in this episode, I'm joined by J.J. Peterson, head

of Storybrand.

To talk about saying yes or no to opportunities as an entrepreneur, as well as discussing

and breaking down exactly why inviting customers into a compelling story is one of the best

ways to market and grow your business.

You can find all the tools, books, and links we reference on the show notes at www.beingboss.club

and if you like this episode, be sure to subscribe to the show and share us with a friend.

Having of a willing career and succeeding in business are what we're all here to accomplish,

right?

Well, if it resonates, then I've got a new show for you to check out.

That's all about educating you on how to best market yourself in the new digital age.

It's called Big Brand Energy, hosted by Sophie Wilson, brought to you by the HubSpot podcast

network, the audio destination for business professionals.

With episodes on building an authentic brand and how business and online dating are the

same, you'll get a fresh take on online marketing in the new year.

Listen to Big Brand Energy wherever you get your podcasts.

This 2013 Dr. J.J. Peterson has used the story brand framework to help thousands of organizations

clarify their message in order to grow their business.

He holds a PhD in communication and has spent the last 20 years practicing and teaching

communication theory.

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