Hello, and welcome to this Being Boss of Flashback Friday episode.

A big being-boss shout-out to the HubSpot Podcast Network for supporting this episode.

Stay inspired with more podcasts that help grow your business at HubSpot.com-slash-podcast-network.

Karin here from the Being Boss team, and in this series, we're bringing back some of our

favorite conversations from the episode archives.

In this clip, you'll hear Emily and Kathleen talk about developing a personal brand and

the power of owning who you are.

They also share a few practical exercises you can use to define your own personal brand.

If you want to hear more of this conversation, check out episode 10, Personal Branding.

It's really simple ways to identify your personal brand and just step into that power, and

maybe some even questions that Emily, you should ask your client that you're talking

to right now, is what are people's first impression of you?

So fill in the blank.

People always think I'm blank when they first meet me.

This is a really good way to identify what your currency is.

So people always think I'm funny.

People always think I'm grounded.

People always think I'm organized when they first meet me.

So what is that first impression?

And then imagine that someone's talking about you behind your back, but in a good way,

and fill in this blank.

I've heard people say that you can always count on me to blank.

...