#343 - Building a Personal Brand in 2023 with Kathleen Shannon
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Almanac Supply Co
4.8 • 1.3K Ratings
🗓️ 28 February 2023
⏱️ 65 minutes
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Summary
Whether you're just starting out in business or looking to make a shift in what you do, creating a strong and authentic brand that stands out in a crowded market is essential. But do you also need a personal brand? Join Emily and OG business bestie and Being Boss co-founder, Kathleen Shannon of Braid Creative, as they explore the evolution of the personal brand and what it means today. They share the pros and cons of using a personal brand, as well as 3 practical exercises to help you define your own personal brand.
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Transcript
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| 0:00.0 | Welcome to Being Bossed, a podcast for creatives, business owners, and entrepreneurs who |
| 0:05.5 | want to take control of their work and live life on their own terms. |
| 0:09.0 | I'm your host Emily Thompson, and in this episode I'm joined by my business bestie, |
| 0:13.5 | Kathleen Shannon, to talk about personal branding. |
| 0:16.7 | We're exploring the evolution, the pros and cons, and sharing some exercises to help |
| 0:21.3 | you get it right. |
| 0:22.7 | You can find all the tools, books, and links we reference on the show notes at www.beingboss.club |
| 0:28.5 | And if you liked this episode, be sure to subscribe to this show and share us with a friend. |
| 0:35.5 | Whether you want to grow your business with content marketing, social media, or speaking |
| 0:39.4 | on stages, or in highly-produced Zoom Rooms, I've got a podcast recommendation for you. |
| 0:45.4 | QEpon episode of The Shine Online, hosted by Natasha Samuel, brought to you by the HubSpot |
| 0:51.7 | podcast network, The Audio Destination for Business Professionals. |
| 0:56.2 | On her show, Natasha interviews the brightest entrepreneurs she knows to bring you no |
| 1:00.4 | fluff advice, honest discussions about the mental health and lifestyle aspect of entrepreneurship, |
| 1:06.7 | and actionable strategies and success stories of those who've mastered the art of shining |
| 1:11.8 | online in this conversational podcast, with some hard-hitting episodes on marketing your |
| 1:17.7 | business filling the latest of her lineup. |
| 1:20.8 | Give it a search and listen to The Shine Online wherever you get your podcasts. |
| 1:26.9 | Kathleen Shannon is the co-founder and former co-host of this show The Being Boss Podcast, joining |
| 1:34.8 | me for the first 240-ish episodes of this show with several one-off episodes since. |
| 1:40.5 | Kathleen is a partnering creative director at Brade Creative, a branding agency she founded |
| 1:45.8 | with her sister over 10 years ago. Kathleen has always lived by capturing, shaping, and sharing |
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