All right? So we are going to talk about how the Facebook conversion

Pixel is going to be going away. Did you hear about this? I did not hear about this.

Okay, let me explain. So it makes a lot of sense because Google is talking

about that whole cookie- list future, right?

And we are going into cookie this future.

And so a lot of people in the more specifically

D to C space are saying, hey, the Facebook conversion

pixel is going away.

And I think that's interesting because well the Apple kind of

of OTT updates right and the app tracking transparency and then you have the

how it's already happening.

The reason Facebook ads aren't as effective as it used to be once

iOS released of privacy changes a lot of the conversions aren't as

trackable so it's hard for Facebook to say, all right, show me more buyers that look

just like these group of people, which helps them with targeting. And once IOS really

those changes, it became harder for them. Google's making those changes in 2024 as well.

I believe it's Q1 of 2024 that they're rolling it out.

I could be off of my days, but they've changed it a few times.

It originally is supposed to be 2023,

which is going to make their tracking not as effective.

So let's talk about what people should do about this then.

Yeah, so what you should end up doing is first you should set up your own analytics and you should be using things like

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