FB Conversion Pixel Going Away

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 12 August 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: FB Conversion Pixel Going Away. [01:08] What you need to do about this change. [02:13] The increasing importance of having your own first-party data [02:28] Why this isn’t the end of the world. [02:56] How to harness your own first-party data and why that’s imperative. [04:46] What a CDP is and why you want to build it. [05:44] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Facebook Google Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right? So we are going to talk about how the Facebook conversion
0:03.2	Pixel is going to be going away. Did you hear about this? I did not hear about this.
0:07.8	Okay, let me explain. So it makes a lot of sense because Google is talking
0:11.0	about that whole cookie- list future, right?
0:13.2	And we are going into cookie this future.
0:14.7	And so a lot of people in the more specifically
0:17.5	D to C space are saying, hey, the Facebook conversion
0:20.0	pixel is going away.
0:21.5	And I think that's interesting because well the Apple kind of
0:26.1	of OTT updates right and the app tracking transparency and then you have the
0:31.0	how it's already happening.
0:33.0	The reason Facebook ads aren't as effective as it used to be once
0:36.9	iOS released of privacy changes a lot of the conversions aren't as
0:40.4	trackable so it's hard for Facebook to say, all right, show me more buyers that look
0:45.2	just like these group of people, which helps them with targeting. And once IOS really
0:49.5	those changes, it became harder for them. Google's making those changes in 2024 as well.
0:54.2	I believe it's Q1 of 2024 that they're rolling it out.
0:57.6	I could be off of my days, but they've changed it a few times.
0:59.8	It originally is supposed to be 2023,
1:01.9	which is going to make their tracking not as effective.
1:05.5	So let's talk about what people should do about this then.
1:08.4	Yeah, so what you should end up doing is first you should set up your own analytics and you should be using things like
	...

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